Dentaltown October 2021 - 67

by Dr. Cyndi Blalock
Dr. Cyndi Blalock leads a group of more
than 2,500 entrepreneur dentists in
her Facebook group, Practice Owner's
Marketing Secrets: Understanding
Patients & Profi ts. A graduate of the
University of Missouri-Kansas City
School of Dentistry, Blalock also runs
Cardinal Dental in St. Peters, Missouri.
In her group, Blalock teaches systems
for practice growth and marketing and coaches private practice
owners to discover what makes them and their practices so special
and how to get that message out through authentic marketing. She
has been featured in USA Today and on Fox News. Website:
thelivedentist.com
Facebook Live appearances can build
your practice's reach and reputation
Do you want to grow your dental practice? If so, Facebook Live
might be the answer.
Facebook Live is an easy-to-use, affordable method to connect
with potential patients in a personal, interactive way-without
costing you any money. It's a great medium for connecting quickly
and easily to people who are looking for dental care but haven't
found the right dentist yet.
This article will walk you through what you need to know about
Facebook Live, as well as provide some tips on how best to use it to
reach more potential patients.
The fastest way to grow on social media
Facebook has created a feature that is highly underused by the
dental community-one that I'd encourage dentists to start using
right away. Live video ranks very well on the Facebook algorithm,
and you can reach many people without spending a dime on
advertising.1,2
Every time I go live on Facebook, I get at least three
to fi ve new patient phone calls organically (which means without
spending any money on ads).
To create an exceptional video, a dentist needs to have three
things: a great topic, good audio and fl attering lighting.
dentaltown.com \\ OCTOBER 2021 67

http://www.thelivedentist.com http://www.dentaltown.com

Dentaltown October 2021

Table of Contents for the Digital Edition of Dentaltown October 2021

Table of contents
Howard Speaks: You'll Manage! (Maybe)
Professional Courtesy: What's Your Day Worth?
CE Update
Industry News
New Products
Poll: Materials
Show Your Work: Don't Slight Senior Care!
Message Board: Second/Third Offices Versus Massive Taj Mahal
Message Board: Pediatric Mods. Do You Do Them?
Message Board: Would You Be OK With This Crown?
Product Profile: Chrome GuidedSmile
Product Profile: BruxZir Zirconia Shade Guide
Product Profile: ProMate CL
Product Profile: Ivotion Digital Denture System
Product Profile: PowerScrub Vacuum Line Cleaner
Office Visit: Dr. Tu-Anh Vu
Weathering The Storm by Jodie Heimbach
Ad Index
Going Live by Dr. Cyndi Blalock
Mastery in Times of Conflict by Dr. John A. Wilde
The Hardest Part of Dentistry by Dr. Sanjukta Mohanta
It's Go Time! by Jay Geier
Dentally Incorrect
Dentaltown October 2021 - Intro
Dentaltown October 2021 - Cover1
Dentaltown October 2021 - Cover2
Dentaltown October 2021 - 1
Dentaltown October 2021 - 2
Dentaltown October 2021 - 3
Dentaltown October 2021 - Table of contents
Dentaltown October 2021 - 5
Dentaltown October 2021 - 6
Dentaltown October 2021 - 7
Dentaltown October 2021 - 8
Dentaltown October 2021 - 9
Dentaltown October 2021 - 10
Dentaltown October 2021 - 11
Dentaltown October 2021 - Howard Speaks: You'll Manage! (Maybe)
Dentaltown October 2021 - 13
Dentaltown October 2021 - Professional Courtesy: What's Your Day Worth?
Dentaltown October 2021 - 15
Dentaltown October 2021 - CE Update
Dentaltown October 2021 - 17
Dentaltown October 2021 - Industry News
Dentaltown October 2021 - 19
Dentaltown October 2021 - New Products
Dentaltown October 2021 - 21
Dentaltown October 2021 - Poll: Materials
Dentaltown October 2021 - 23
Dentaltown October 2021 - 24
Dentaltown October 2021 - 25
Dentaltown October 2021 - Show Your Work: Don't Slight Senior Care!
Dentaltown October 2021 - 27
Dentaltown October 2021 - 28
Dentaltown October 2021 - 29
Dentaltown October 2021 - Message Board: Second/Third Offices Versus Massive Taj Mahal
Dentaltown October 2021 - 31
Dentaltown October 2021 - 32
Dentaltown October 2021 - 33
Dentaltown October 2021 - 34
Dentaltown October 2021 - 35
Dentaltown October 2021 - Message Board: Pediatric Mods. Do You Do Them?
Dentaltown October 2021 - 37
Dentaltown October 2021 - 38
Dentaltown October 2021 - Message Board: Would You Be OK With This Crown?
Dentaltown October 2021 - 40
Dentaltown October 2021 - 41
Dentaltown October 2021 - Product Profile: Chrome GuidedSmile
Dentaltown October 2021 - 43
Dentaltown October 2021 - Product Profile: BruxZir Zirconia Shade Guide
Dentaltown October 2021 - Product Profile: ProMate CL
Dentaltown October 2021 - Product Profile: Ivotion Digital Denture System
Dentaltown October 2021 - Product Profile: PowerScrub Vacuum Line Cleaner
Dentaltown October 2021 - Office Visit: Dr. Tu-Anh Vu
Dentaltown October 2021 - 49
Dentaltown October 2021 - 50
Dentaltown October 2021 - 51
Dentaltown October 2021 - 52
Dentaltown October 2021 - 53
Dentaltown October 2021 - 54
Dentaltown October 2021 - 55
Dentaltown October 2021 - 56
Dentaltown October 2021 - 57
Dentaltown October 2021 - 58
Dentaltown October 2021 - 59
Dentaltown October 2021 - Weathering The Storm by Jodie Heimbach
Dentaltown October 2021 - 61
Dentaltown October 2021 - 62
Dentaltown October 2021 - 63
Dentaltown October 2021 - 64
Dentaltown October 2021 - Ad Index
Dentaltown October 2021 - Going Live by Dr. Cyndi Blalock
Dentaltown October 2021 - 67
Dentaltown October 2021 - 68
Dentaltown October 2021 - 69
Dentaltown October 2021 - Mastery in Times of Conflict by Dr. John A. Wilde
Dentaltown October 2021 - 71
Dentaltown October 2021 - 72
Dentaltown October 2021 - 73
Dentaltown October 2021 - The Hardest Part of Dentistry by Dr. Sanjukta Mohanta
Dentaltown October 2021 - 75
Dentaltown October 2021 - 76
Dentaltown October 2021 - It's Go Time! by Jay Geier
Dentaltown October 2021 - 78
Dentaltown October 2021 - 79
Dentaltown October 2021 - Dentally Incorrect
Dentaltown October 2021 - Cover3
Dentaltown October 2021 - Cover4
Dentaltown October 2021 - SI_Outsert
Dentaltown October 2021 - SI_Outsert_2
Dentaltown October 2021 - Scott's Dental Book
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