Dentaltown September 2021 - 10

howard speaks
column
Dentistry Is a Numbers Game
Does your bookkeeper sit next to you?
I've been saying this for years: As a dental practice
owner, you need to know your numbers. Statistical
analysis can tell you more than just how much the
practice is bringing in. Start with metrics like production
per patient, total value per patient and openings per day
for same-day emergency dentistry. But analysis can also
shed light on more than that.
Mark Cuban, the Dallas Mavericks owner, explained
how statistical analysis goes beyond rebounds and
points to reveal even player and team dynamics: They
can show if one certain player doesn't perform as well
when he's teamed with another specifi c person. If you've
got multiple hygienists, who's pre-appointing all their
hygiene appointments? Who's carrying the heavy load?
Who's making all the points when it comes to overhead?
Cuban believed in statistical analysis so much, he was
a key investor in Synergy Sports, which uses cameras to
capture player movements and calculate player analytics.
In the course of one year, the company analyzed more
than 60,000 basketball games! The company now has
clients including teams in the NBA, Major League
Baseball and the NCAA. In late 2019, Cuban agreed
to sell his investment in the company in a deal worth
an estimated $90 million! Owners and investors have
realized the value of data collection and analysis, and
nowadays if you aren't paying attention to your data,
you're behind the curve.
It's up for interpretation
However, data alone can get you only so far. To
succeed, you need to know how to interpret that data,
and how to enact meaningful change.
Once you have the information,
Cuban says, it's important to determine
what's most important to you.
How will you weight the variables,
and what are the conclusions you'll
draw from them?
Cuban has also branched out
into health statistics and cognitive
training, in an effort to learn more
about training the brain. " You can
have all the physical talent in the
by Howard Farran, DDS, MBA, publisher, Dentaltown magazine
10 SEPTEMBER 2021 // dentaltown.com
world-we can put you in better shape than the Six
Million Dollar Man-but if your brain's not where it
should be and your mindset isn't right, none of that
matters, " he said in an interview with Bloomberg.
This is key to your dental team as well. An associate
dentist might have excellent clinical skills but need
training on more respectful interaction with assistants
and other team members. A hygienist might need to
learn how to better guide patients into scheduling their
next follow-up appointment.
Being a team player
Back in the days when I went to dental school, all
the deans thought they needed to be drill instructors.
Nowadays, they've realized they need to form positive
relationships with their students, just like you need to
create positive relationships with your team players.
Do you have that relationship with your CPA, your
bookkeeper, your offi ce manager? And does your offi ce
manager have that relationship with the rest of your
team? You won't really know your numbers unless the
right things are being tracked and reported. And while
you can decide what's most important to work on and
improve, the whole dental team needs to be on board
so you can play to win.
I would love to hear your thoughts and opinions about
this topic! Please leave your comments or questions under
this column online at dentaltown.com/magazine. ■
http://www.dentaltown.com/magazine http://www.dentaltown.com

Dentaltown September 2021

Table of Contents for the Digital Edition of Dentaltown September 2021

Table of Contents
Howard Speaks: Dentistry is a Numbers Game
Professional Courtesy: Joyful Dentistry
Continuing Education Update
Industry News
New Products
Townie Poll: Lasers
Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Message Board: Oral Pathology
Message Board: Endodontic Healing
Industry Insights: Ivoclar Vivadent
Office Visit: Dr. Grant Olson
Dueling Lasers by Dr. Samuel B. Low
Rolling Back 'The Cloud' by Andrew Malcolmson
Ad Index
Keep Your Story Straight by Paul Edwards
Play Your Cards Right by Dr. Jason Annan
Staffing Up by Jay Geier
Dentally Incorrect
Dentaltown September 2021 - EdgeEndo_CT
Dentaltown September 2021 - Cover1
Dentaltown September 2021 - Cover2
Dentaltown September 2021 - 1
Dentaltown September 2021 - 2
Dentaltown September 2021 - 3
Dentaltown September 2021 - Table of Contents
Dentaltown September 2021 - 5
Dentaltown September 2021 - 6
Dentaltown September 2021 - 7
Dentaltown September 2021 - 8
Dentaltown September 2021 - 9
Dentaltown September 2021 - Howard Speaks: Dentistry is a Numbers Game
Dentaltown September 2021 - 11
Dentaltown September 2021 - Professional Courtesy: Joyful Dentistry
Dentaltown September 2021 - 13
Dentaltown September 2021 - Continuing Education Update
Dentaltown September 2021 - 15
Dentaltown September 2021 - Industry News
Dentaltown September 2021 - 17
Dentaltown September 2021 - New Products
Dentaltown September 2021 - 19
Dentaltown September 2021 - Townie Poll: Lasers
Dentaltown September 2021 - 21
Dentaltown September 2021 - Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Dentaltown September 2021 - 23
Dentaltown September 2021 - 24
Dentaltown September 2021 - 25
Dentaltown September 2021 - Message Board: Oral Pathology
Dentaltown September 2021 - 27
Dentaltown September 2021 - 28
Dentaltown September 2021 - 29
Dentaltown September 2021 - 30
Dentaltown September 2021 - 31
Dentaltown September 2021 - 32
Dentaltown September 2021 - 33
Dentaltown September 2021 - Message Board: Endodontic Healing
Dentaltown September 2021 - 35
Dentaltown September 2021 - 36
Dentaltown September 2021 - 37
Dentaltown September 2021 - Industry Insights: Ivoclar Vivadent
Dentaltown September 2021 - 39
Dentaltown September 2021 - Office Visit: Dr. Grant Olson
Dentaltown September 2021 - 41
Dentaltown September 2021 - 42
Dentaltown September 2021 - 43
Dentaltown September 2021 - 44
Dentaltown September 2021 - 45
Dentaltown September 2021 - 46
Dentaltown September 2021 - 47
Dentaltown September 2021 - 48
Dentaltown September 2021 - 49
Dentaltown September 2021 - 50
Dentaltown September 2021 - 51
Dentaltown September 2021 - 52
Dentaltown September 2021 - 53
Dentaltown September 2021 - Dueling Lasers by Dr. Samuel B. Low
Dentaltown September 2021 - 55
Dentaltown September 2021 - 56
Dentaltown September 2021 - 57
Dentaltown September 2021 - 58
Dentaltown September 2021 - 59
Dentaltown September 2021 - Rolling Back 'The Cloud' by Andrew Malcolmson
Dentaltown September 2021 - 61
Dentaltown September 2021 - 62
Dentaltown September 2021 - 63
Dentaltown September 2021 - 64
Dentaltown September 2021 - Ad Index
Dentaltown September 2021 - Keep Your Story Straight by Paul Edwards
Dentaltown September 2021 - 67
Dentaltown September 2021 - 68
Dentaltown September 2021 - 69
Dentaltown September 2021 - 70
Dentaltown September 2021 - 71
Dentaltown September 2021 - Play Your Cards Right by Dr. Jason Annan
Dentaltown September 2021 - 73
Dentaltown September 2021 - 74
Dentaltown September 2021 - 75
Dentaltown September 2021 - Staffing Up by Jay Geier
Dentaltown September 2021 - 77
Dentaltown September 2021 - 78
Dentaltown September 2021 - 79
Dentaltown September 2021 - Dentally Incorrect
Dentaltown September 2021 - Cover3
Dentaltown September 2021 - Cover4
Dentaltown September 2021 - SI_1
Dentaltown September 2021 - SI_2
Dentaltown September 2021 - Elite_Book
Dentaltown September 2021 - IAOS_Book
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