Dentaltown September 2021 - 50

Does your practice participate
in PPOs? Do you offer any
in-house discount plans?
Innovative Dental is in-network with
many PPO plans, and also administers its
own in-house discount plan, called The
Innovative Smile Club, for patients who
don't have insurance benefits.
Our mission is to take care of people.
Sometimes that involves bigger or more
cosmetic treatments for which insurance
isn't as beneficial, but sometimes it's about
building relationships with patients at a sixmonth
cleaning that is covered by insurance.
We are intentional about educating
patients on the benefits and limitations of
insurance. Dental insurance plans are built
to maintain health, not transform smiles,
and our team is great at communicating
that with patients.
What was your initial
inspiration to start posting
videos to YouTube?
As someone who's learned a lot about
fitness and grilling from watching others on
YouTube, I got the idea that I could share my
passion for dentistry on my own channel.
In the beginning, it was all about enjoyYou
are the rock star in
the practice, but can't treat
every patient who comes
through the door. How is your
clinical time scheduled?
It's always evolving. Currently, we try
to schedule larger cases on Fridays (unless
they're traveling patients, because of the
next-day follow-up that might be needed). I
set aside a block of time each week to focus
on virtual consults and case planning. Each
season looks a little different, but our team
does a great job of strategically scheduling
patients to make the most of our time. I
still see local patients at least two days out
of each week.
50 SEPTEMBER 2021 // dentaltown.com
Many offices face the
challenge of having patients
accept appointments with
associate dentists. How does
your team make this happen?
We approach it from a branded perspective:
All of our marketing pieces are
about creating value for Innovative Dental;
the only avenue that focuses on just me as
a provider is YouTube. If patients request
me when I'm unavailable, our team does an
excellent job at building relationships with
them and transferring their own confidence
in our other providers to the patient. It's
all about showing them that we work as a
team and have full confidence in each other.
ing the process of creating the content
and connecting with an online audience.
I had hoped that the channel would grow
and reach a larger audience, but after I'd
created more than 100 videos, the channel
had grown only marginally.
Then, sometime in early 2019, YouTube
placed the channel in the search algorithm
for popular dental search terms, and the
channel grew exponentially. [The Innovative
Dental channel now has more than 110,000
subscribers.] People were contacting us,
wanting to travel to our practice for treatment,
so we developed a landing page and
form to take the requests and filter them
into virtual consultations.
I'm sure that everyone who has experienced
any " popularity " on social media has
their own unique story. Our growth was
more slow and methodical than it was viral.
While a number of videos have millions of
http://www.dentaltown.com

Dentaltown September 2021

Table of Contents for the Digital Edition of Dentaltown September 2021

Table of Contents
Howard Speaks: Dentistry is a Numbers Game
Professional Courtesy: Joyful Dentistry
Continuing Education Update
Industry News
New Products
Townie Poll: Lasers
Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Message Board: Oral Pathology
Message Board: Endodontic Healing
Industry Insights: Ivoclar Vivadent
Office Visit: Dr. Grant Olson
Dueling Lasers by Dr. Samuel B. Low
Rolling Back 'The Cloud' by Andrew Malcolmson
Ad Index
Keep Your Story Straight by Paul Edwards
Play Your Cards Right by Dr. Jason Annan
Staffing Up by Jay Geier
Dentally Incorrect
Dentaltown September 2021 - EdgeEndo_CT
Dentaltown September 2021 - Cover1
Dentaltown September 2021 - Cover2
Dentaltown September 2021 - 1
Dentaltown September 2021 - 2
Dentaltown September 2021 - 3
Dentaltown September 2021 - Table of Contents
Dentaltown September 2021 - 5
Dentaltown September 2021 - 6
Dentaltown September 2021 - 7
Dentaltown September 2021 - 8
Dentaltown September 2021 - 9
Dentaltown September 2021 - Howard Speaks: Dentistry is a Numbers Game
Dentaltown September 2021 - 11
Dentaltown September 2021 - Professional Courtesy: Joyful Dentistry
Dentaltown September 2021 - 13
Dentaltown September 2021 - Continuing Education Update
Dentaltown September 2021 - 15
Dentaltown September 2021 - Industry News
Dentaltown September 2021 - 17
Dentaltown September 2021 - New Products
Dentaltown September 2021 - 19
Dentaltown September 2021 - Townie Poll: Lasers
Dentaltown September 2021 - 21
Dentaltown September 2021 - Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Dentaltown September 2021 - 23
Dentaltown September 2021 - 24
Dentaltown September 2021 - 25
Dentaltown September 2021 - Message Board: Oral Pathology
Dentaltown September 2021 - 27
Dentaltown September 2021 - 28
Dentaltown September 2021 - 29
Dentaltown September 2021 - 30
Dentaltown September 2021 - 31
Dentaltown September 2021 - 32
Dentaltown September 2021 - 33
Dentaltown September 2021 - Message Board: Endodontic Healing
Dentaltown September 2021 - 35
Dentaltown September 2021 - 36
Dentaltown September 2021 - 37
Dentaltown September 2021 - Industry Insights: Ivoclar Vivadent
Dentaltown September 2021 - 39
Dentaltown September 2021 - Office Visit: Dr. Grant Olson
Dentaltown September 2021 - 41
Dentaltown September 2021 - 42
Dentaltown September 2021 - 43
Dentaltown September 2021 - 44
Dentaltown September 2021 - 45
Dentaltown September 2021 - 46
Dentaltown September 2021 - 47
Dentaltown September 2021 - 48
Dentaltown September 2021 - 49
Dentaltown September 2021 - 50
Dentaltown September 2021 - 51
Dentaltown September 2021 - 52
Dentaltown September 2021 - 53
Dentaltown September 2021 - Dueling Lasers by Dr. Samuel B. Low
Dentaltown September 2021 - 55
Dentaltown September 2021 - 56
Dentaltown September 2021 - 57
Dentaltown September 2021 - 58
Dentaltown September 2021 - 59
Dentaltown September 2021 - Rolling Back 'The Cloud' by Andrew Malcolmson
Dentaltown September 2021 - 61
Dentaltown September 2021 - 62
Dentaltown September 2021 - 63
Dentaltown September 2021 - 64
Dentaltown September 2021 - Ad Index
Dentaltown September 2021 - Keep Your Story Straight by Paul Edwards
Dentaltown September 2021 - 67
Dentaltown September 2021 - 68
Dentaltown September 2021 - 69
Dentaltown September 2021 - 70
Dentaltown September 2021 - 71
Dentaltown September 2021 - Play Your Cards Right by Dr. Jason Annan
Dentaltown September 2021 - 73
Dentaltown September 2021 - 74
Dentaltown September 2021 - 75
Dentaltown September 2021 - Staffing Up by Jay Geier
Dentaltown September 2021 - 77
Dentaltown September 2021 - 78
Dentaltown September 2021 - 79
Dentaltown September 2021 - Dentally Incorrect
Dentaltown September 2021 - Cover3
Dentaltown September 2021 - Cover4
Dentaltown September 2021 - SI_1
Dentaltown September 2021 - SI_2
Dentaltown September 2021 - Elite_Book
Dentaltown September 2021 - IAOS_Book
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