by Jay Geier Jay Geier is a world authority on growing independent practices. His passion is turning practices into businesses, doctors into CEOs, and employees into high-performing individuals and teams. He is the founder and CEO of The Scheduling Institute, a firm that specializes in training and development, and coaching doctors on how to create a performance-based culture that drives business results. To hear more from Geier, subscribe to his Private Practice Playbook podcast at podcastfordoctors.com/townie. T oday's job market is different, and conditions won't be temporary. COVID-19 has forever raised the bar on recruiting and retaining good people-the emphasis being on good people. You may have been able to slide on recommended human capital best practices in the past, but not anymore. If you want to attract and keep the level of talent you need to run a profitable and growing practice, you have no choice but to step up your people game. dentaltown.com \\ SEPTEMBER 2021 77http://www.podcastfordoctors.com/townie http://www.dentaltown.com