Dentaltown September 2021 - 79

Be a desirable employer
for top candidates
The book Talent Magnet by Mark Miller
discusses research done by Chick-fil-A that
determined the top three essentials that top
job candidates focus on when seeking the
kind of employment they want.
1. A better boss. Good bosses genuinely
care about their people. They listen, mentor,
show appreciation and value others' input.
This is part of a great culture, and something
you can't fake. You can delegate pieces, but
you have to be engaged in the efforts. For
example, if you have more than just a few
staff, you probably won't remember every
birthday and service anniversary or be aware
of family illnesses or losses. Delegate to a
team member or form a " care squad " to
keep you informed and provide cards for
you to sign. That's not being ingenuine;
that's having a process in place to nurture
a caring culture.
If you have team leaders, make sure
their leadership training includes how to
be a better boss as well. As their leader, you
need to ensure expectations are understood
and carried out at every level. If not, you
could lose good people who report to them
without even realizing why.
2. A brighter future. Today's top talent
wants to improve their skills through training
so they can perform even better. They want
to be developed through new experiences,
challenged to do more, and given opportunities
to grow and advance. If you take them
on a tour of the office during the interview,
they will react enthusiastically to a training
schedule posted on the wall-contrast that
with a lousy hire, who'll be thinking they
already have all the skills and experience
they'll ever need.
Offer training as a privilege and a
benefit-but one that's not optional. Let
employees know you share their attitude
about the importance of building skills and
gaining experience that will help them not
only on the job but also in their personal
lives. To do otherwise implies that you don't
care about their professional and personal
goals or have no confidence in their ability
to learn more or perform better.
Provide development opportunities by
delegating everyday tasks, assigning special
projects and creating the role of team leader.
The best-and sometimes the only-way to
provide growth opportunities is to grow the
business. Then you can offer the challenge
of a new job, the chance to work in a new
office and advancement opportunities as
part of a leadership team. The more your
people are capable of doing, the more your
business is capable of doing, so think of
it as an upward spiral with no downside.
3. A bigger vision. Today's best people
also want to be doing something more
meaningful than just earning a paycheck.
They want to be part of something bigger;
something that makes the world a better
place. Give them a cause to be passionate
about. Participate in free dental days for
veterans and the less fortunate. Support local
charities through hands-on participation.
Take team members on a life-changing
mission trip. Your team members will be
proud to work for someone who gives back
to the community and your patients will be
proud to refer their friends and family to a
generous office.
Within the office, make sure your people
fully understand the magnitude of the work
you do that changes people's lives. Dental
offices perform small miracles daily by easing
pain and suffering, rebuilding self-esteem
and making people happy. If you take all
that for granted, so will your team! Remind
yourself why you went into dentistry in the
first place, then help your people understand
and appreciate that they're making a real
difference in patients' lives every day.
You're in control
You can't maintain a profitable and
growing practice that delivers a great patient
experience if you don't have good people
trained to work together as a great team.
Don't allow yourself to succumb to excuses
about today's tough job market making it
impossible for you to retain and recruit
good people, and therefore your business is
suffering. You have total control over your
human capital strategies, so step up your
people game by being the type of employer
good people want to work for. In turn, your
business will be the type of practice new
patients want to come to. n
If your good
people are being
undercompensated,
you probably know it
... and so do they.
dentaltown.com \\ SEPTEMBER 2021 79
http://www.dentaltown.com

Dentaltown September 2021

Table of Contents for the Digital Edition of Dentaltown September 2021

Table of Contents
Howard Speaks: Dentistry is a Numbers Game
Professional Courtesy: Joyful Dentistry
Continuing Education Update
Industry News
New Products
Townie Poll: Lasers
Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Message Board: Oral Pathology
Message Board: Endodontic Healing
Industry Insights: Ivoclar Vivadent
Office Visit: Dr. Grant Olson
Dueling Lasers by Dr. Samuel B. Low
Rolling Back 'The Cloud' by Andrew Malcolmson
Ad Index
Keep Your Story Straight by Paul Edwards
Play Your Cards Right by Dr. Jason Annan
Staffing Up by Jay Geier
Dentally Incorrect
Dentaltown September 2021 - EdgeEndo_CT
Dentaltown September 2021 - Cover1
Dentaltown September 2021 - Cover2
Dentaltown September 2021 - 1
Dentaltown September 2021 - 2
Dentaltown September 2021 - 3
Dentaltown September 2021 - Table of Contents
Dentaltown September 2021 - 5
Dentaltown September 2021 - 6
Dentaltown September 2021 - 7
Dentaltown September 2021 - 8
Dentaltown September 2021 - 9
Dentaltown September 2021 - Howard Speaks: Dentistry is a Numbers Game
Dentaltown September 2021 - 11
Dentaltown September 2021 - Professional Courtesy: Joyful Dentistry
Dentaltown September 2021 - 13
Dentaltown September 2021 - Continuing Education Update
Dentaltown September 2021 - 15
Dentaltown September 2021 - Industry News
Dentaltown September 2021 - 17
Dentaltown September 2021 - New Products
Dentaltown September 2021 - 19
Dentaltown September 2021 - Townie Poll: Lasers
Dentaltown September 2021 - 21
Dentaltown September 2021 - Show Your Work: Warm Up To Something New by Dr. Ron Kaminer
Dentaltown September 2021 - 23
Dentaltown September 2021 - 24
Dentaltown September 2021 - 25
Dentaltown September 2021 - Message Board: Oral Pathology
Dentaltown September 2021 - 27
Dentaltown September 2021 - 28
Dentaltown September 2021 - 29
Dentaltown September 2021 - 30
Dentaltown September 2021 - 31
Dentaltown September 2021 - 32
Dentaltown September 2021 - 33
Dentaltown September 2021 - Message Board: Endodontic Healing
Dentaltown September 2021 - 35
Dentaltown September 2021 - 36
Dentaltown September 2021 - 37
Dentaltown September 2021 - Industry Insights: Ivoclar Vivadent
Dentaltown September 2021 - 39
Dentaltown September 2021 - Office Visit: Dr. Grant Olson
Dentaltown September 2021 - 41
Dentaltown September 2021 - 42
Dentaltown September 2021 - 43
Dentaltown September 2021 - 44
Dentaltown September 2021 - 45
Dentaltown September 2021 - 46
Dentaltown September 2021 - 47
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Dentaltown September 2021 - 49
Dentaltown September 2021 - 50
Dentaltown September 2021 - 51
Dentaltown September 2021 - 52
Dentaltown September 2021 - 53
Dentaltown September 2021 - Dueling Lasers by Dr. Samuel B. Low
Dentaltown September 2021 - 55
Dentaltown September 2021 - 56
Dentaltown September 2021 - 57
Dentaltown September 2021 - 58
Dentaltown September 2021 - 59
Dentaltown September 2021 - Rolling Back 'The Cloud' by Andrew Malcolmson
Dentaltown September 2021 - 61
Dentaltown September 2021 - 62
Dentaltown September 2021 - 63
Dentaltown September 2021 - 64
Dentaltown September 2021 - Ad Index
Dentaltown September 2021 - Keep Your Story Straight by Paul Edwards
Dentaltown September 2021 - 67
Dentaltown September 2021 - 68
Dentaltown September 2021 - 69
Dentaltown September 2021 - 70
Dentaltown September 2021 - 71
Dentaltown September 2021 - Play Your Cards Right by Dr. Jason Annan
Dentaltown September 2021 - 73
Dentaltown September 2021 - 74
Dentaltown September 2021 - 75
Dentaltown September 2021 - Staffing Up by Jay Geier
Dentaltown September 2021 - 77
Dentaltown September 2021 - 78
Dentaltown September 2021 - 79
Dentaltown September 2021 - Dentally Incorrect
Dentaltown September 2021 - Cover3
Dentaltown September 2021 - Cover4
Dentaltown September 2021 - SI_1
Dentaltown September 2021 - SI_2
Dentaltown September 2021 - Elite_Book
Dentaltown September 2021 - IAOS_Book
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