DentaltownUK August 2017 - 60

Adding Value to the
Patient Experience
Make patients feel special and create a practice
that offers care and support benefiting oral health
by Dr. Tim Bradstock-Smith, cosmetic dentist, BDS, GDC-64521
Since qualifying in 1989 in London, Dr. Tim Bradstock-Smith has created winning
smiles for clients, models and celebrities from all over the UK and around the
world. He has taken innumerable postgraduate courses in cosmetic dentistry and
has been published in professional journals on the subject.
Bradstock-Smith set up The London Smile Clinic in 1999. He has been accredited
in the American Academy of Cosmetic Dentistry-the only UK dentist to do so in
the past 10 years. He is also the only dentist in the UK to hold both BACD and AACD
accreditation. Information: londonsmile.co.uk/refer.

C

onsumer conf idence is slowly
recovering in the UK.1 For the
first time in years, unemployment
is steadily falling while inflation
and mortgage rates are at historically low
levels. People have a more positive outlook
as they begin to feel more optimistic about
job security and have a little more disposable
income. However, during great political and
economic change, consumers are showing
slow momentum, remaining cautious with
their spending, and getting the best value
for money remains a top priority.
Whether private or NHS, in most cases
patients have to pay for their care and they
have the choice between NHS, private and
mixed provision. For the most part, patients
choose a dental practice on the basis of
recommendation and convenience. As a
health care provision, it is not purely about
obtaining the best value for money, of course,
but patients are still confident to shop around
for the best possible service. Therefore, to
remain successful, dental practices should

60

AUGUST 2017 // dentaltownuk.com

hone their attributes and skills to maintain
a competitive edge and generate added value
to the patient experience.
The key is to make patients feel special and
to create a practice that they enjoy visiting.
It can be relatively easy to distinguish one
practice from all the other practices in the
area by adding little touches or new services
that are helpful to patients but will also add
to revenue.
* A practice is only as good as its team,
and if good training opportunities are
offered to staff, it's possible to build a
team of highly motivated people that
could knock spots off the competition.
* A clean, welcoming and calm
environment is essential, but a few
little extras-making Wi-Fi available
to patients, having a television in the
waiting area or providing tablets for
younger patients to play games-can
make it an altogether more pleasurable
experience.
* Every dental practice needs a

*

*

professional-looking website full of
practice information and services,
along with educational material. This
is a convenient way for patients to
find details quickly, and most people
will hunt for goods or services and
read customer reviews online before
making any decisions-without a
website, a practice could miss out on
the benefits of online presence, as well
as the huge marketing potential that
goes with it.
Patients are also probably more likely
to visit a practice that they can email,
and that has an online booking facility
or forms that they can fill out online
before they arrive.
Forward-thinking practices will also
be active on social media, and have at
least a Facebook page and a Twitter
account that's updated a few times a
week. The content should be interesting, current and interactive so that
patients keep the practice in mind


http://londonsmile.co.uk/refer http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK August 2017

Cover
On Dentaltown.com
Editorial with Mike Gow
Meet the Team
Howard Speaks: Drive-Thrus and Dentistry
Endodontic Reboot: Part One
Classified Listings
Brand Advertising
A United Voice
Adhesion in Primary Dentition Restorative Dentistry
Additive Dentistry
Zero Moment of Truth
Through the Keyhole
Message Boards: Re-treats question
Due Diligence—A Vendor's Perspective
Message Boards: Antibiotics after Surgical Extraction
Adding Value to the Patient Experience
Lifestyle
Poll: General Dentistry
CE Update
Students Section
Wishlist
DentaltownUK August 2017 - Cover
DentaltownUK August 2017 - Cover2
DentaltownUK August 2017 - 3
DentaltownUK August 2017 - 4
DentaltownUK August 2017 - On Dentaltown.com
DentaltownUK August 2017 - Editorial with Mike Gow
DentaltownUK August 2017 - 7
DentaltownUK August 2017 - Meet the Team
DentaltownUK August 2017 - 9
DentaltownUK August 2017 - Howard Speaks: Drive-Thrus and Dentistry
DentaltownUK August 2017 - 11
DentaltownUK August 2017 - Endodontic Reboot: Part One
DentaltownUK August 2017 - 13
DentaltownUK August 2017 - 14
DentaltownUK August 2017 - Classified Listings
DentaltownUK August 2017 - 16
DentaltownUK August 2017 - 17
DentaltownUK August 2017 - 18
DentaltownUK August 2017 - 19
DentaltownUK August 2017 - 20
DentaltownUK August 2017 - 21
DentaltownUK August 2017 - 22
DentaltownUK August 2017 - Brand Advertising
DentaltownUK August 2017 - 24
DentaltownUK August 2017 - A United Voice
DentaltownUK August 2017 - Adhesion in Primary Dentition Restorative Dentistry
DentaltownUK August 2017 - 27
DentaltownUK August 2017 - 28
DentaltownUK August 2017 - 29
DentaltownUK August 2017 - 30
DentaltownUK August 2017 - 31
DentaltownUK August 2017 - Additive Dentistry
DentaltownUK August 2017 - 33
DentaltownUK August 2017 - Zero Moment of Truth
DentaltownUK August 2017 - 35
DentaltownUK August 2017 - 36
DentaltownUK August 2017 - Through the Keyhole
DentaltownUK August 2017 - 38
DentaltownUK August 2017 - 39
DentaltownUK August 2017 - 40
DentaltownUK August 2017 - 41
DentaltownUK August 2017 - Message Boards: Re-treats question
DentaltownUK August 2017 - 43
DentaltownUK August 2017 - 44
DentaltownUK August 2017 - 45
DentaltownUK August 2017 - 46
DentaltownUK August 2017 - 47
DentaltownUK August 2017 - 48
DentaltownUK August 2017 - 49
DentaltownUK August 2017 - 50
DentaltownUK August 2017 - 51
DentaltownUK August 2017 - Due Diligence—A Vendor's Perspective
DentaltownUK August 2017 - 53
DentaltownUK August 2017 - 54
DentaltownUK August 2017 - 55
DentaltownUK August 2017 - Message Boards: Antibiotics after Surgical Extraction
DentaltownUK August 2017 - 57
DentaltownUK August 2017 - 58
DentaltownUK August 2017 - 59
DentaltownUK August 2017 - Adding Value to the Patient Experience
DentaltownUK August 2017 - 61
DentaltownUK August 2017 - Lifestyle
DentaltownUK August 2017 - 63
DentaltownUK August 2017 - 64
DentaltownUK August 2017 - 65
DentaltownUK August 2017 - 66
DentaltownUK August 2017 - 67
DentaltownUK August 2017 - 68
DentaltownUK August 2017 - 69
DentaltownUK August 2017 - 70
DentaltownUK August 2017 - 71
DentaltownUK August 2017 - 72
DentaltownUK August 2017 - 73
DentaltownUK August 2017 - Poll: General Dentistry
DentaltownUK August 2017 - 75
DentaltownUK August 2017 - CE Update
DentaltownUK August 2017 - 77
DentaltownUK August 2017 - Students Section
DentaltownUK August 2017 - 79
DentaltownUK August 2017 - 80
DentaltownUK August 2017 - 81
DentaltownUK August 2017 - 82
DentaltownUK August 2017 - 83
DentaltownUK August 2017 - 84
DentaltownUK August 2017 - 85
DentaltownUK August 2017 - 86
DentaltownUK August 2017 - 87
DentaltownUK August 2017 - Cover4
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