DentaltownUK July 2017 - 25

patient with the most votes.
Posting seasonal requests is also a nice
way to stay in front of patients year-round.
Ask followers to share photos of what they're
thankful for during November and post pics
of their favorite service member around the
Fourth of July and Veterans Day. The key is
to have your practice referenced in the posts,
so be sure to include specifics on how to tag
your practice (#Thankful #YourPracticeName
or #WeThankYou #YourPracticeName).

Food for thought

References
1.
President, B. S. (n.d.). Global time spent on social media
daily 2016. Retrieved from https://www.statista.com/
statistics/433871/daily-social-media-usage-worldwide/
2.
H. (2017, January 03). Top 20 Facebook Statistics - Updated
January 2017. Retrieved from https://zephoria.com/top-15valuable-facebook-statistics/
3.
Costill, A. (2014, June 04). SMM 101: Which Social
Media Platform Should I Use? Retrieved from https://www.
searchenginejournal.com/social-media-platform-use/108057/
4.
Cooper, B. B. (2016, April 19). 7 Powerful Facebook Statistics
You Should Know for a More Engaging Facebook Page.
Retrieved from https://blog.bufferapp.com/7-facebook-statsyou-should-know-for-a-more-engaging-page
5.
42 Visual Content Marketing Statistics You Should Know
in 2017. (n.d.). Retrieved from https://blog.hubspot.com/
marketing/visual-content-marketing-strategy

Engaging with patients online improves
loyalty, creates more opportunity for conversation, and provides greater patient insight. The
question is no longer should you be social,
but how should you be social. The ideas
shared here are merely a jumping-off point.
Ask your patients what they would like to
see online and get your staff on board. But
hurry-the omelet station is about to close. ■

Make it easier and
affordable for patients

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We can
help finance
your
treatment
plans

Fast Track
Patient Finance

CELEBRATIN
G2
5Y
EA

and frequency of drawings can be tailored to
your budget and patient population.
Another great way to foster patient
relationships and provide a photo op is
to offer parents the opportunity to snap a
picture of their child (or themselves) holding
a special "Cavity-Free" sign (which of course
also includes #YourPracticeName). Remind
them to tag you when they post it on social
media, because you know they will.
Not only do people love to share photos
on social media, but they love to be asked
to share. Hence the popularity of those
seven-day photo challenges (a.k.a. the reason
your college roommate begs you to post a
photo of your cat/dog/child/significant other
for the next seven days). Make your request
dental-related by asking patients to post pics
of their best toothy grin with the hashtags
#LoveMySmile #YourPracticeName. Take
it up a notch and ask followers to "like" the
most unique selfie and award a prize to the

ANNIVERSARY

Fast Track allows patients to fund treatments while managing the cost
with monthly payments they can afford. The practice benefits from
receiving payment at the onset of the treatment.
Recent clients have said:
"It has made the ease of providing finance to our patients so easy,
fast and fuss free."
"Since Fast Track's introduction we have doubled the number of
patients using finance, helping to further develop our business.''
Contact our dedicated Fast Track team to find out more
01563 852113
ftadmin@braemarfinance.co.uk
www.braemarfinance.co.uk

Braemar Finance is a trading style of Close Brothers Limited. Close Brothers Limited is registered in England and Wales (Company Number 00195626) and its registered office is 10 Crown Place, London, EC2A 4FT.

dentaltownuk.com \\ JULY 2017

http://www.braemarfinance.co.uk http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK July 2017