DentaltownUK September 2017 - 39

to come in and have a look around without
an appointment. We're trying to tick each
box of what puts people off. Even if all they
want to do is have a cup of coffee and have
a look around, we don't mind that. It's just
trying to find out what puts that patient
off of coming and doing what we can to fix
that, get them in and show them that we
are different. "
The requirements of the public come in
all shapes and sizes, from drills being replaced
with lasers to particular pictures being hung
on the walls. Love Dental is prepared to
accommodate them all. Not only does this
practice smell like fresh coffee and flowers, it
also has available wifi and spaces for patients
to work on laptops should they need to wait.

One of my favourite oddities that came up
was when Michelle mentioned that images
of Yorkshire puddings line the walls:
"We did our market research and found
out what made people comfortable. Things
like comfort food, hence the Yorkshire
puddings, holidays, coffee and we took
those things and implemented them into the
practice. Even if it makes the team hungry at
9 am! But it's what patients say that makes
the happy and comfortable. As long as it's
something we can do we make sure we deliver
on it. We want them to know that they're
in control and that we're not there to judge,
we're just there to get that end result."
Another issue that was commonly
brought up was the patient's discomfort
around syringes. To rectify this the dentists
at Love Dental can use 'The Wand'. This
computer assisted anaesthesia system, whilst
still a needle, removes the syringe aspect of
anaesthetic injections. Instead, the tactile,
pen-like instrument can inject the patient
with a controlled flow of anaesthetic in a way
that causes no pain. Michelle even told me
that one particular patient who was 'totally
phobic of the needle' but by the end of the
appointment they had her holding The Wand.
They also play host to Fotona LightWalker
Lasers. This hard tissue laser can administer
a variety of complex treatments, a lot of the
time without the need for anaesthetic. This is
a rare item in the UK dental industry, when
Love Dental was starting up there were only
around 12 at use in UK dental clinics. One
Fotona LightWalker costs £50,000 alone;
this makes it a very pricey item for such a
patient centric tool, especially if you have
more than one clinician. When patients said
they didn't want the drill Michelle and her
team had to find out how they could work
around this:
"Since the patients said 'I don't want

dentaltownuk.com \\ SEPTEMBER 2017

39


http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK September 2017

Cover
On Dentaltown.com
Editorial with Mike Gow
Meet the Team
Howard Speaks
Thinking Implants
John Zamet Memorial Prize in Peridontal
Euro Dental Depot
Berkeley Referral Colleague
Message Board: Over-Drying
Message Board: The Inman Aligner
Care Quality Commission
Love Dental
Message Board: Seating Crowns
Poll: Marketing
The Freelancing Trap
Understanding Survivors of Childhood Abuse
The BACD 14th Annual Conference 2017
Bluephase Style Review
Lifestyle
Students Section
Wishlist
DentaltownUK September 2017 - Cover
DentaltownUK September 2017 - Cover2
DentaltownUK September 2017 - 3
DentaltownUK September 2017 - 4
DentaltownUK September 2017 - On Dentaltown.com
DentaltownUK September 2017 - Editorial with Mike Gow
DentaltownUK September 2017 - 7
DentaltownUK September 2017 - Meet the Team
DentaltownUK September 2017 - 9
DentaltownUK September 2017 - Howard Speaks
DentaltownUK September 2017 - 11
DentaltownUK September 2017 - Thinking Implants
DentaltownUK September 2017 - 13
DentaltownUK September 2017 - 14
DentaltownUK September 2017 - 15
DentaltownUK September 2017 - 16
DentaltownUK September 2017 - 17
DentaltownUK September 2017 - 18
DentaltownUK September 2017 - John Zamet Memorial Prize in Peridontal
DentaltownUK September 2017 - 20
DentaltownUK September 2017 - Euro Dental Depot
DentaltownUK September 2017 - Berkeley Referral Colleague
DentaltownUK September 2017 - 23
DentaltownUK September 2017 - Message Board: Over-Drying
DentaltownUK September 2017 - 25
DentaltownUK September 2017 - 26
DentaltownUK September 2017 - Message Board: The Inman Aligner
DentaltownUK September 2017 - 28
DentaltownUK September 2017 - 29
DentaltownUK September 2017 - 30
DentaltownUK September 2017 - Care Quality Commission
DentaltownUK September 2017 - 32
DentaltownUK September 2017 - 33
DentaltownUK September 2017 - 34
DentaltownUK September 2017 - Love Dental
DentaltownUK September 2017 - 36
DentaltownUK September 2017 - 37
DentaltownUK September 2017 - 38
DentaltownUK September 2017 - 39
DentaltownUK September 2017 - 40
DentaltownUK September 2017 - 41
DentaltownUK September 2017 - 42
DentaltownUK September 2017 - 43
DentaltownUK September 2017 - 44
DentaltownUK September 2017 - Message Board: Seating Crowns
DentaltownUK September 2017 - 46
DentaltownUK September 2017 - 47
DentaltownUK September 2017 - 48
DentaltownUK September 2017 - 49
DentaltownUK September 2017 - Poll: Marketing
DentaltownUK September 2017 - 51
DentaltownUK September 2017 - 52
DentaltownUK September 2017 - The Freelancing Trap
DentaltownUK September 2017 - 54
DentaltownUK September 2017 - 55
DentaltownUK September 2017 - Understanding Survivors of Childhood Abuse
DentaltownUK September 2017 - 57
DentaltownUK September 2017 - 58
DentaltownUK September 2017 - 59
DentaltownUK September 2017 - 60
DentaltownUK September 2017 - The BACD 14th Annual Conference 2017
DentaltownUK September 2017 - 62
DentaltownUK September 2017 - 63
DentaltownUK September 2017 - Bluephase Style Review
DentaltownUK September 2017 - 65
DentaltownUK September 2017 - Lifestyle
DentaltownUK September 2017 - 67
DentaltownUK September 2017 - 68
DentaltownUK September 2017 - 69
DentaltownUK September 2017 - 70
DentaltownUK September 2017 - 71
DentaltownUK September 2017 - 72
DentaltownUK September 2017 - 73
DentaltownUK September 2017 - 74
DentaltownUK September 2017 - 75
DentaltownUK September 2017 - 76
DentaltownUK September 2017 - 77
DentaltownUK September 2017 - 78
DentaltownUK September 2017 - 79
DentaltownUK September 2017 - 80
DentaltownUK September 2017 - 81
DentaltownUK September 2017 - Students Section
DentaltownUK September 2017 - 83
DentaltownUK September 2017 - 84
DentaltownUK September 2017 - 85
DentaltownUK September 2017 - 86
DentaltownUK September 2017 - 87
DentaltownUK September 2017 - Wishlist
DentaltownUK September 2017 - Cover3
DentaltownUK September 2017 - Cover4
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