DentaltownUK May 2017 - 47

Creating robust internal
˚ Marketing:
systems that can operate across multiple sites.
Team development: Establishing
brand standards in customer service
and communication
Digitisation: Assessing the financial
value-case for hefty investment in
digital dentistry.
* 20 percent working with the singlesites-helping owners with:
Dare I say it? Surviving the physical
and mental stresses of ownership.
Creating a better balance between
personal and professional time.
Monitoring finances and ensuring
that all fee-earners and activities
are profitable.
Marketing and team development:
Like the 80 percent group, but with
an emphasis on empowering the
existing team to become involved in
the internal marketing efforts.
Sometimes encouraging and
helping them take the leap toward
the microcorporate-that
all-important first acquisition.
Working with single-site specialist
referral practices on growing their
referral database.
I am blessed by this variety-one day
sitting around a boardroom table with
owners and managers, discussing
corporate strategy/tactics, and the next
day offering a long-suffering, burned-out
solopreneur a shoulder to cry on.
Of course, my experiences as I travel the
length and breadth of the UK reflect the
irreversible trend toward corporatisation
in dentistry.
My role is to spot the trend and do my
level best to pass on to clients what I can
see from my viewpoint, and discuss how it
affects their corporate strategies and/or
personal career choices.
There will always be a role for the
single-site practice, but it becomes more
challenging each year to maintain profit
margins as costs and competition escalate.
There must be sufficient reward for the
efforts involved-therein is the real
challenge for independent practitioners.

˚
˚

˚
˚
˚
˚

˚
˚

Looking forward another five years,
what do I see for 2022?
Well, I've already admitted that my
answer to that question in 2012 for 2017
would have been mostly incorrect, so
maybe I should just stop now and save any
embarrassment?
Even so, I think there are some issues
that are so glaringly obvious that we
cannot ignore them-and others that are
more speculative.

The glaringly obvious
* The inexorable progress of
digital dentistry.
* The demographic inevitability of
growth in the UK dental implant
market.
* The decline in average remuneration for
general dental associates.
* The digitally savvy and connected
patient, communicating primarily via
smartphone.

The speculative
* The bubble bursting in the dental
private equity market and the subsequent collapse of goodwill values.
* The transfer of ownership of macrocorporates from private equity to global
health insurers.
* The necessity for dentists to specialise to
maintain income levels.
* The continued exodus of single-site
owners into microcorporate ownership.
* The dental equivalent of a PPI scandal,
with failing short-term ortho and
implant cases creating a consumer and
regulatory backlash.
I'll make a note for 2022 and pop back
for a look. Human nature is such that
there will be winners and losers, whatever
the future holds. The determining factor
will be 80 percent attitude, 20 percent
skill. Thus, it always was.
Whatever happens, provide my own
mind and body are willing, I'm looking
forward to the journey and to continuing
my work with exceptional people who
want a guide and mentor whilst plotting
their course through unexplored waters.
Let the journey continue! n

Web: coachbarrow.com | Email: coachbarrow@me.com
dentaltownuk.com \\ MAY 2017

47


http://www.coachbarrow.com http://www.dentaltownuk.com

Table of Contents for the Digital Edition of DentaltownUK May 2017

On Dentaltown.com
Mike Gow Editorial
Meet the Team
Howard Speaks
Dental Aid Network
Titanium vs. Zirconia Implants
NASDAL Goodwill
Golden Nuggets
Orthodontist Case Study
Poll—Pediatric Dentistry
Technology: The True Foundation of Your Practice
Continuing Education
Timeout: Chris Barrow
Progressive Bites
Walt Disney's Hollywood Smiles
Dental Imaging: Elaine Halley
MANAGING SYSTEMIC DISORDER: STEPHEN HUDSON
The Art of Diagnosis in Endodontics
MESSAGE BOARD: 2nd Distal Root on 36
Social Media Fails
Operation Smile
THROUGH THE KEYHOLE: SURGERY— HOME AND AWAY
Lifestyle Section
History of Dentistry
Student Section
Wish List
DentaltownUK May 2017 - 1
DentaltownUK May 2017 - 2
DentaltownUK May 2017 - 3
DentaltownUK May 2017 - 4
DentaltownUK May 2017 - On Dentaltown.com
DentaltownUK May 2017 - Mike Gow Editorial
DentaltownUK May 2017 - 7
DentaltownUK May 2017 - 8
DentaltownUK May 2017 - 9
DentaltownUK May 2017 - Meet the Team
DentaltownUK May 2017 - 11
DentaltownUK May 2017 - Howard Speaks
DentaltownUK May 2017 - 13
DentaltownUK May 2017 - Dental Aid Network
DentaltownUK May 2017 - 15
DentaltownUK May 2017 - 16
DentaltownUK May 2017 - 17
DentaltownUK May 2017 - 18
DentaltownUK May 2017 - 19
DentaltownUK May 2017 - 20
DentaltownUK May 2017 - 21
DentaltownUK May 2017 - Titanium vs. Zirconia Implants
DentaltownUK May 2017 - 23
DentaltownUK May 2017 - 24
DentaltownUK May 2017 - NASDAL Goodwill
DentaltownUK May 2017 - 26
DentaltownUK May 2017 - Golden Nuggets
DentaltownUK May 2017 - 28
DentaltownUK May 2017 - 29
DentaltownUK May 2017 - 30
DentaltownUK May 2017 - Orthodontist Case Study
DentaltownUK May 2017 - 32
DentaltownUK May 2017 - 33
DentaltownUK May 2017 - Poll—Pediatric Dentistry
DentaltownUK May 2017 - 35
DentaltownUK May 2017 - Technology: The True Foundation of Your Practice
DentaltownUK May 2017 - 37
DentaltownUK May 2017 - 38
DentaltownUK May 2017 - 39
DentaltownUK May 2017 - 40
DentaltownUK May 2017 - 41
DentaltownUK May 2017 - Continuing Education
DentaltownUK May 2017 - 43
DentaltownUK May 2017 - 44
DentaltownUK May 2017 - 45
DentaltownUK May 2017 - Timeout: Chris Barrow
DentaltownUK May 2017 - 47
DentaltownUK May 2017 - Progressive Bites
DentaltownUK May 2017 - 49
DentaltownUK May 2017 - 50
DentaltownUK May 2017 - 51
DentaltownUK May 2017 - 52
DentaltownUK May 2017 - 53
DentaltownUK May 2017 - Walt Disney's Hollywood Smiles
DentaltownUK May 2017 - 55
DentaltownUK May 2017 - 56
DentaltownUK May 2017 - 57
DentaltownUK May 2017 - 58
DentaltownUK May 2017 - 59
DentaltownUK May 2017 - 60
DentaltownUK May 2017 - 61
DentaltownUK May 2017 - Dental Imaging: Elaine Halley
DentaltownUK May 2017 - 63
DentaltownUK May 2017 - 64
DentaltownUK May 2017 - 65
DentaltownUK May 2017 - 66
DentaltownUK May 2017 - 67
DentaltownUK May 2017 - MANAGING SYSTEMIC DISORDER: STEPHEN HUDSON
DentaltownUK May 2017 - 69
DentaltownUK May 2017 - The Art of Diagnosis in Endodontics
DentaltownUK May 2017 - 71
DentaltownUK May 2017 - 72
DentaltownUK May 2017 - 73
DentaltownUK May 2017 - MESSAGE BOARD: 2nd Distal Root on 36
DentaltownUK May 2017 - 75
DentaltownUK May 2017 - Social Media Fails
DentaltownUK May 2017 - 77
DentaltownUK May 2017 - Operation Smile
DentaltownUK May 2017 - 79
DentaltownUK May 2017 - 80
DentaltownUK May 2017 - 81
DentaltownUK May 2017 - THROUGH THE KEYHOLE: SURGERY— HOME AND AWAY
DentaltownUK May 2017 - 83
DentaltownUK May 2017 - Lifestyle Section
DentaltownUK May 2017 - 85
DentaltownUK May 2017 - 86
DentaltownUK May 2017 - 87
DentaltownUK May 2017 - 88
DentaltownUK May 2017 - 89
DentaltownUK May 2017 - 90
DentaltownUK May 2017 - 91
DentaltownUK May 2017 - 92
DentaltownUK May 2017 - 93
DentaltownUK May 2017 - 94
DentaltownUK May 2017 - History of Dentistry
DentaltownUK May 2017 - Student Section
DentaltownUK May 2017 - 97
DentaltownUK May 2017 - 98
DentaltownUK May 2017 - 99
DentaltownUK May 2017 - 100
DentaltownUK May 2017 - 101
DentaltownUK May 2017 - 102
DentaltownUK May 2017 - 103
DentaltownUK May 2017 - Wish List
DentaltownUK May 2017 - 105
DentaltownUK May 2017 - 106
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