Unlock the Value of Corporate Social Responsibility It's time to look beyond the countertop collection tin for your CSR by Mark Topley Mark Topley is a corporate social responsibility coach, helping dental practices and businesses to maximise impact from their CSR. He writes at marktopley.co.uk and provides free articles and advice on his Facebook page and on Twitter. 30 The term 'CSR' (corporate social responsibility) has been around for a long time now. Although most people can describe some of the elements, it's often a tricky concept to pin down; despite most agreeing it's right to be a socially responsible business, many are unconvinced of the business case for CSR. CSR involves a lot more than just working with good causes. * It's about who your company is, what it believes and how it does business. * It's about your role, your influence and your responsibility as part of your community and society. SUMMER 2018 // dentaltownuk.com * It's how you play your role as a good corporate citizen. * It flows into acting honestly and with integrity as a business, going beyond mere compliance. * It flows into how you treat your team. If CSR is done well and with commitment, it creates heart and energy at the centre of your business. In my work as a CSR coach, I help businesses unlock the value that a strategic approach to CSR releases. I've seen some great examples of dental practices putting themselves at the centre of their communities,http://marktopley.co.uk http://www.dentaltownuk.com