Orthotown November 2012 - (Page 34)

office visit // feature Movin’ Teeth in Texas by Chelsea Knorr, Associate Editor, Orthotown Magazine They say everything’s bigger in Texas, but Dr. Clark Colville and his team at Orthodontic Specialists of Seguin, P.A., in Seguin, Texas, have worked to create a small-town feel in the practice. Colville’s staff, most of whom have worked there for many years, are familiar faces to returning patients and their parents. Herein, Orthotown Magazine talks shop with Dr. Colville about his practice, his team and his life outside the office. Dr. Colville, at what point did you decide you wanted to be an orthodontist? Dr. Clark Colville: I went to dental school and began working for an orthodontist who was starting a practice across the street from the dental school. I made appliances and trimmed models for four years and became acquainted with orthodontics from a different perspective. The patients were happy and enjoyed their time in the office. At the same time I got some great advice passed on to me from my brother. He offered the following insight: provide a service people want, instead of a service people need. The difference is that people will gladly pay for a service they want, and appreciate that service when you have done a good job. What is your practice philosophy? Colville: Very simply stated, we want to provide orthodontic treatment to the best of our ability, in a professional manner that is efficient for both the patient and our practice. Tell us a little about your practice – how is it laid out? Colville: Our office is designed to be very open. We want parents to participate in their children’s orthodontic experience. Parents are welcomed in the treatment area where we have made space available for them to sit and watch. The positive benefit to our practice is that this gives our staff a chance to develop relationships with our patients and parents, and at the same time keep them informed of what, and more importantly why, we do what we do. For those parents who do not wish to be right alongside their children, they can easily see into the treatment area while they are sitting in the front area of the office. This open concept lets the parents feel comfortable the minute they step into our office. Photography by Pauline Stevens Name: Clark D. Colville, DDS, MS Dental School Graduate From: University of Texas Health Science Orthodontic School: University of Texas Dental Branch in Houston, Practice Name: Orthodontic Specialists of Seguin, P.A. Practice Location: Seguin, Texas Year Practice Opened: 1993 Staff: Eight Web site: www.drcolville4braces.com 34 NOVEMBER 2012 // orthotown.com http://www.drcolville4braces.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown November 2012

Orthotown.com Highlights
Wired for Success
Class II Progress Case... Need Suggestions on How to Proceed!
New Ortho Chairs and Side Units
Corporate Profile: Orchestrate 3D
New Products/Industry News
Poll
Managing Your Online Reputation
The Orthodontist’s Increased Risk of Litigation
Office Visit: Movin’ Teeth in Texas
The Top 10 Mistakes in Building a Dental Web Site (and How to Avoid Them)
Anchors Away!
Ad Index

Orthotown November 2012