Orthotown November 2012 - (Page 40)
web site design // feature
H
ow important is it to have an appealing Web site? According to comScore, a digital analytics company, more than 139.1 million consumers utilize the Internet to seek health-care information from health-care sites on a monthly basis. Remember, even prospective patients who hear about you from a family or friend are still likely to check out your practice Web site before making the decision to book an appointment. So, in this day and age, when most, if not all, of your competitors have a Web site, how does your practice stand out? Your prospective patients are online. Once they find your Web site, what will make them choose you? Your Web site is your best opportunity – outside of a face-to-face discussion with a patient – to communicate what you and your staff value, and what makes your practice unique. Building a Web site that is primarily focused on patient needs, userfriendly and search engine-optimized can be challenging.
It starts by asking yourself the following: “What will prospective patients look for when they visit my site, and what elements could potentially turn them away?” To help answer that question, here are the top 10 mistakes to avoid when building an ortho Web site, and how you can avoid them.
1. Irrelevant Content
What makes new patients browse your Web site in the first place? They visit to learn about the treatments
by Boris Kurbanov
40
NOVEMBER 2012 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown November 2012
Orthotown.com Highlights
Wired for Success
Class II Progress Case... Need Suggestions on How to Proceed!
New Ortho Chairs and Side Units
Corporate Profile: Orchestrate 3D
New Products/Industry News
Poll
Managing Your Online Reputation
The Orthodontist’s Increased Risk of Litigation
Office Visit: Movin’ Teeth in Texas
The Top 10 Mistakes in Building a Dental Web Site (and How to Avoid Them)
Anchors Away!
Ad Index
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