townie // poll
Not sold on using social media for your practice? Here are some statistics that might
change your mind!
1
■ As of October 2012, Facebook is comprised of one billion monthly active users.
2
■ More than 50 percent of Twitter users live in the United States.
■ 500 years of YouTube video are watched every day on Facebook, and over 700
YouTube videos are shared on Twitter each minute.3
Sources: 1. http://newsroom.fb.com/Key-Facts 2. http://www.beevolve.com/twitter-statistics/#a3 3. http://www.youtube.com/t/press_statistics
Curious to know how your ortho colleagues feel about practice management? Look no further! Check out the results below
of the online poll conducted from September 17, 2012, to October 15, 2012. Don’t forget to participate in the poll on
Orthotown.com each month – the more opinions you can provide us, the more statistics we can supply you.
MARKETING & SOCIAL MEDIA
SOCIAL
MEDIA
STATISTICS
How often does your office push
out social media content?
■
■
■
■
■
■
28
33%
28%
17%
22%
Never
Daily
A few times per week
Weekly
Monthly
Quarterly
Which social media
platforms do you use
(personally or business)?
What are your thoughts
on social media?
■ 22% I love it
■ 16% I love it but don’t see it
return patients to my office
■ 47% I wish I didn’t have to do it
■ 5% Pointless
■ 5% I’ve never had patients talk
■ 5%
64%
18%
Facebook
LinkedIn
18%
to me about it
It is a passing fad
Twitter
Who in your office monitors and updates your
social media efforts?
■
■
■
■
28%
20%
32%
12%
4%
4%
You, the doctor
Front office staff
My spouse
A dedicated marketing person
JANUARY / FEBRUARY 2013 // orthotown.com
What is your main use
of social media?
■ 12% Staying informed about competition
■ 65% Sending messages to patients/public
about my office image
■ 23% To show the personality of my office
http://newsroom.fb.com/Key-Factshttp://www.beevolve.com/twitter-statistics/#a3http://www.youtube.com/t/press_statisticshttp://www.Orthotown.comhttp://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013