Orthotown Jan/Feb 2013 - (Page 28)

townie // poll Not sold on using social media for your practice? Here are some statistics that might change your mind! 1 ■ As of October 2012, Facebook is comprised of one billion monthly active users. 2 ■ More than 50 percent of Twitter users live in the United States. ■ 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.3 Sources: 1. http://newsroom.fb.com/Key-Facts 2. http://www.beevolve.com/twitter-statistics/#a3 3. http://www.youtube.com/t/press_statistics Curious to know how your ortho colleagues feel about practice management? Look no further! Check out the results below of the online poll conducted from September 17, 2012, to October 15, 2012. Don’t forget to participate in the poll on Orthotown.com each month – the more opinions you can provide us, the more statistics we can supply you. MARKETING & SOCIAL MEDIA SOCIAL MEDIA STATISTICS How often does your office push out social media content? ■ ■ ■ ■ ■ ■ 28 33% 28% 17% 22% Never Daily A few times per week Weekly Monthly Quarterly Which social media platforms do you use (personally or business)? What are your thoughts on social media? ■ 22% I love it ■ 16% I love it but don’t see it return patients to my office ■ 47% I wish I didn’t have to do it ■ 5% Pointless ■ 5% I’ve never had patients talk ■ 5% 64% 18% Facebook LinkedIn 18% to me about it It is a passing fad Twitter Who in your office monitors and updates your social media efforts? ■ ■ ■ ■ 28% 20% 32% 12% 4% 4% You, the doctor Front office staff My spouse A dedicated marketing person JANUARY / FEBRUARY 2013 // orthotown.com What is your main use of social media? ■ 12% Staying informed about competition ■ 65% Sending messages to patients/public about my office image ■ 23% To show the personality of my office http://newsroom.fb.com/Key-Facts http://www.beevolve.com/twitter-statistics/#a3 http://www.youtube.com/t/press_statistics http://www.Orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013

Orthotown.com Highlights
Wired for Success: Goals for a New Year
Referring Doctor Letters
Indirect Bonding Message Boards
Recall System Message Boards
You Should Know: Solomon Orthodontic Systems
10 Strategies for Transforming Anxiety and Fear into Success and Achievement
You Should Know: Chessmile
Townie Poll: Marketing and Social Media
13 Marketing Resolutions for 2013
Your Exit Strategy
Industry News/New Products
Welcoming Adult Patients into Your Office

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