Orthotown Jan/Feb 2013 - (Page 38)

marketing // feature by Edwina Wood In the not-so-distant past, marketing the orthodontic practice was relatively simple. The practice would build a relationship with a general dentist, and that office would refer all its patients to the orthodontist. The orthodontic practice would build a relationship with the patient and the patient would bring siblings and send friends. Most of the patients were adolescents 38 JANUARY / FEBRUARY 2013 // orthotown.com so the marketing strategies seemed to fit this age group: kid’s clubs, child-like games and contests and a youthful décor in the office. But in today’s new market, are we limiting our treatment to this young age group and missing an opportunity for growth? Recent research done by Align Technology shows that 74 percent of adults in the http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013

Orthotown.com Highlights
Wired for Success: Goals for a New Year
Referring Doctor Letters
Indirect Bonding Message Boards
Recall System Message Boards
You Should Know: Solomon Orthodontic Systems
10 Strategies for Transforming Anxiety and Fear into Success and Achievement
You Should Know: Chessmile
Townie Poll: Marketing and Social Media
13 Marketing Resolutions for 2013
Your Exit Strategy
Industry News/New Products
Welcoming Adult Patients into Your Office

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