marketing // feature
by Edwina Wood
In the not-so-distant past, marketing the orthodontic practice was relatively simple. The practice would
build a relationship with a general dentist, and that
office would refer all its patients to the orthodontist.
The orthodontic practice would build a relationship
with the patient and the patient would bring siblings
and send friends. Most of the patients were adolescents
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JANUARY / FEBRUARY 2013 // orthotown.com
so the marketing strategies seemed to fit this age group:
kid’s clubs, child-like games and contests and a youthful
décor in the office.
But in today’s new market, are we limiting our
treatment to this young age group and missing an
opportunity for growth? Recent research done by Align
Technology shows that 74 percent of adults in the
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown Jan/Feb 2013