Orthotown June 2013 - (Page 14)
cover // story
by Benjamin Lund, Editor, Orthotown Magazine
O
n the night of May 5, 2013, while the denizens of
Philadelphia sported sombreros and imbibed margaritas to commemorate the annual observance of El Dia
de la Batalla de Puebla – aka, “Cinco de Mayo” – visiting orthodontists and orthodontic professionals from around the world
had other reasons to celebrate. Orthotown along with i-CAT and
Ormco hosted the most anticipated event of the week at the opulent Trust building, located in Philly’s old city district, to applaud
the latest technologies in advancing orthodontic care. For days,
attendees and exhibitors at the 2013 American Association of
Orthodontists (AAO) Annual Session were buzzing about brand
new technologies that were unveiled at the meeting – specifically
the Lythos Digital Impression System from Ormco and the
newest addition to i-CAT’s 3D imaging family, i-CAT FLX.
“It’s my pleasure to welcome you here tonight to this wonderful event at a wonderful venue,” announced the emcee of the
14
JUNE 2013 // orthotown.com
evening, Orthotown Magazine Editorial Director Dr. Alan
Curtis, in front of the standing-room-only throng of key-opinion leaders and top message board posters from Orthotown.com
who were fortunate enough to score a coveted wristband invitation for the event. “We are truly excited about these transformational technologies that you will see tonight.”
Dr. Curtis first introduced Mark Hillebrandt, vice president
of marketing and product management at Ormco Corporation,
to unveil Ormco’s brand new Lythos Digital Impression System.
“It’s not every day we get to bring something this innovative to
the market,” said Hillebrandt. “For more than 50 years, Ormco
has been delivering innovation to the market. From copper NiTi
wires to self-ligating brackets it has been our mission to transform orthodontics and help orthodontists deliver better care,
more efficient care and grow their businesses. We see a transformation happening in the orthodontic market that’s critical to us
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Table of Contents for the Digital Edition of Orthotown June 2013
Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index
Orthotown June 2013
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