Orthotown June 2013 - (Page 35)
feature // risk management
By Donald E. Machen,
DMD, MSD, MD, JD, MBA, CFA
and Hollie A. Machen, Esq.
In a past article, data was considered from practice reviews
that summarized the characteristics of the most successful orthodontists. This article generated many comments and questions
from readers, including requests for a follow-up article. Several
specific inquiries were from orthodontists who wanted to learn
how to recover from a declining practice, especially one with
decreasing new patients.
After some thought and a review of many patient surveys, a
clear pattern emerged as to what patients are attracted to, and
more importantly, what they are not attracted to. As it turns out,
a combination of hard and soft factors was deemed significant
by patients in 1.) referring friends and acquaintances; and 2.)
what those surveyed found significant in choosing an orthodontist for themselves.
continued on page 36
orthotown.com \\ JUNE 2013
35
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown June 2013
Orthotown.com Highlights
Wired for Success: Incorporating Laser Treatments into Routine Orthodontic Practice
I Am So Tired
The Latest Technologies Advancing Ortho Care
Why Ever Do a 4 Bi in a Class II Case?
Best Flowable Composite?
What’s Your Practice’s Online Reputation?
Office Visit: Self-made in Manhattan
Orthodontic Practice Rescue – Becoming the Pre-eminent Orthodontist
Do You Have a Laser Yet? It’s Time to Get One!
Ad Index
Orthotown June 2013
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