you should know // feature
You Should Know:
by Chelsea Knorr
Associate Editor, Orthotown Magazine
Candace McCrackin of Cultura Management sits down
with Orthotown Magazine to discuss what it takes to
build a practice and improve the quality of life for the
orthodontist, team and patients.
You are in an elevator. A man asks what your
company does. You have 15 seconds before the
door opens. What do you say?
McCrackin: We coach orthodontic practices on how to
put the love back into the game. In today’s challenging market, many orthodontists are not having the fun and success
they deserve running a practice. We can show you the way!
Candace McCrackin of Cultura Management
42
SEPTEMBER 2013 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown September 2013