Orthotown April 2014 - (Page 16)

orthotown.com // message board Ortho Practice Page on Facebook An interesting look at how orthodontists' opinions on Facebook have changed in the past five years. Orthotown.com > Message Boards > Clinical Topics > Clinical Orthodontics > Ortho Practice Page on Facebook njtxortho Member Since: 05/05/08 Post: 1 of 19 In one of the recent threads, someone mentioned putting up their office practice on Facebook. I used Facebook for social networking, but I never considered it for my practice. What is the logic behind this and is it an effective marketing tool? Thanks! n AUG 31 2009 pnwortho Member Since: 01/15/07 Post: 2 of 19 We started one so that we could post pictures from various events (patient appreciation, open houses, picnics, etc.) and people could go online and see them. Also, we'll put little blurbs about contents and promotions we're currently running and pictures of the winners. It's nothing too exciting, but it's free marketing and establishes the practice as somewhat current. n AUG 31 2009 str8wire Member Since: 03/03/04 Post: 3 of 19 A much better use of your time would be getting your practice pinned on Google Maps and constantly changing and increasing webpage content so you rank highly on Google when people look for an orthodontist in your area. I can't see Facebook being anything more than a passing fad-but a bunch of the marketing guru's recommend it. n AUG 31 2009 Lrlegler Member Since: 10/30/08 Post: 4 of 19 My wife is the big Facebooker and has put the practice on it-but I think she scored a hit when she excluded parents or adults. We have current patients, past patients and prospective patients all asking to be "our friend." n SEP 1 2009 like2drill Member Since: 06/09/05 Post: 5 of 19 We are re-designing our website currently with Ortho Sesame to include this. We have a front desk person who also does our marketing. While I am not sure about the fad thing (maybe yes, maybe no), we will use it to market our contest, events, superstar patients, etc. Just another facet of internal marketing. n SEP 1 2009 ddestang Member Since: 12/02/08 Post: 6 of 19 Are there any negatives to getting on Facebook for my practice? Can someone who has my personal photos share them with others on my practice Facebook? n SEP 7 2009 str8wire Member Since: 03/03/04 Post: 7 of 19 It gets a little dicey in that regard. Facebook is a place that patients can post raves-but also rants. If a patient has a negative experience at your office for whatever reason, do you want the whole world to hear about it? Facebook, Twitter, Yelp etc., all provide a platform for people to express themselves. My feeling is a dental practice Facebook page is a double-edged sword. Welcome to the Information Age. n SEP 7 2009 continued on page 18 16 APRIL 2014 // orthotown.com http://www.orthotown.com http://www.Orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown April 2014

Orthotown.com Highlights
Wired for Success: A Breakdown on Evaluating the Effectiveness and Efficiency of Office Meetings
New Instructional Video: Bonding a Mandibular 3x3
Ortho Practice Page on Facebook
AAO Consumer Awareness Campaign
Shofu Dental Corporation’s EyeSpecial C-II
AAO Annual Session Information
You Should Know: Truenortho
Data with More Details and Less Radiation
New Products
10 Biggest Missed Marketing Opporutnities
Gearing Up for a Successful Practice Transition
How to Work with Patients You Want to Punch in the Face
Social Media Strategies that Drive Practice Growth and Profitability
Clear Correct Treatment of an Anterior Crossbite
Ad Index
Poll: Scheduling

Orthotown April 2014