Orthotown April 2014 - (Page 46)
stress management // feature
by Jen Butler,
MEd, CPC, BCC
Your Gripe: You don't like to work with patients who
don't pay bills. You tell your front desk not to schedule
patients who are shopping around. Patients with poor attitudes stress you out completely and when someone doubts
or corrects your recommended treatment, you totally lose
faith in what you do.
Reality: The more you limit your patient base solely on
who you like, who doesn't stress you out and who doesn't push
you to the brink of quitting, the harder it is to fill the schedule. Each patient presents a unique opportunity for you to
navigate through the patient experience differently so that you
can connect with them and meet their needs. The reality is
that the more adaptable you are with patient types, the more
you will be accepting of their unique needs, the broader the
patient base will grow, the fuller the schedule, the less stressed
out you will feel and the more you will like what you do.
The Solution: Here are some common patient types that
illicit an emotional reaction from ortho teams. Sometimes the
reaction is anger or frustration. Sometimes it's resentment or
guilt. And sometimes the emotional reaction is lethargy,
where you feel stuck in having to treat patients who make
your life miserable. Read on to find those patients you can be
adaptable with, open your patient base, reduce your stress,
and get yourself away from the brink of wanting to punch
patients in the face.
The Doubting Thomas and Debbie
Punch: You display all of your hard-earned diplomas on
the wall. You earned the right to wear the highly distinguished white coat. You took the Hippocratic Oath. You
have a high standard for patient care and you continue to
expand your clinical skills by investing thousands of dollars
into continuing education. So when you educate your
patient on the why and what of recommended treatment
and they look at you and say, "I don't think that's right," it's
no wonder you lose your mind.
Reality: There are varying degrees of surprising news
and just as many degrees of shock. When patients do everycontinued on page 48
46
APRIL 2014 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown April 2014
Orthotown.com Highlights
Wired for Success: A Breakdown on Evaluating the Effectiveness and Efficiency of Office Meetings
New Instructional Video: Bonding a Mandibular 3x3
Ortho Practice Page on Facebook
AAO Consumer Awareness Campaign
Shofu Dental Corporation’s EyeSpecial C-II
AAO Annual Session Information
You Should Know: Truenortho
Data with More Details and Less Radiation
New Products
10 Biggest Missed Marketing Opporutnities
Gearing Up for a Successful Practice Transition
How to Work with Patients You Want to Punch in the Face
Social Media Strategies that Drive Practice Growth and Profitability
Clear Correct Treatment of an Anterior Crossbite
Ad Index
Poll: Scheduling
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