Orthotown May 2015 - (Page 58)
practice management // feature
THREE KEY SOLUTIONS
to Ease the Pain of Broken Appointments
by Ariel Charytan
T
These days, most people-including your
patients-are busier than ever with the technologyenabled 24-hour workday, and schedules packed
with family and other commitments. This
dynamic only further exacerbates one of the
biggest challenges orthodontists have always had:
patients making last-minute cancellations, or
missing appointments altogether. What patients
may not realize is that broken and missed appointments represent one of the highest costs that
practices suffer.
Many orthodontists have found that improving
patient communication with customized, professional and (when appropriate) automated messages
can help solve this problem by increasing show
rates and repeat appointments. Beyond that, incorporating your colors, logo and office images into
this communication will reinforce your brand with
your patients. The reality is that there will always be
forgetful patients and unavoidable cancellations, but
these three simple patient communication tips can
58
MAY 2015 // orthotown.com
help reduce no-shows, improve office efficiencies and
increase overall patient satisfaction and retention.
Automate appointment confirmation
Whether you like the personal touch of reaching out to every patient individually, or appreciate
the peace of mind of knowing that your patients
have the appointment marked on their calendar,
you should consider implementing an automated
appointment confirmation and reminder system.
First, you need to find a solution that integrates with your practice management system
(PMS). This will ensure that all confirmations
are accurate and up to date in your PMS, providing a clear audit trail of when and how you've
contacted your patients. In turn, this will free up
your office staff to spend time on other activities
instead of calling people to remind them about
their appointments.
Automating communication will also improve
your patients' experience. Many patients now
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown May 2015
Orthotown.com Highlights
The Benefi ts of Treatment by Twelves
Your Orthodontic Business Funnel
Industry News
TADs Experience
Poll
Case Presentation: The Next Twelve
Large Arches, Small Teeth
New Products
Overhead: What Does it Mean to a Start-up Doctor?
A Winning Combination: Stainless-Steel Mini-Screws and CBCT Simulations
Orthodontic Marketing Automation: A Look Into the Future
The More We See, The More We Know
Three Key Solutions
A Leader Inside and Outside the Practice
From San Francisco to Orlando: A Look at AAO’s Upcoming Sessions
Use of Digital Impressions in Orthodontic Fabrication
Ad Index
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