Orthotown November 2015 - (Page 43)
poll \\ orthotown
MARKETING
Isn't it helpful to know what other practices are doing? With our monthly poll you can see how other
practices operate, what's working, what isn't and how orthodontics is evolving. The information we gather
each month helps us measure the trends of the profession. This marketing poll was conducted on
Orthotown.com from Sep. 15, 2015, to Oct. 23, 2015.
Do you use a marketing consultant?
8%
92%
Yes
No
Do you have a website?
Do you utilize pay for click?
0%
100%
No
Yes
69%
31%
No
Yes
What percentage of your overhead is for marketing?
5 2 %
4 3 %
0 0 %
0 5 %
0 to 3 percent
4 to 6 percent
7 to 9 percent
More than 10
percent
Do you have a presence on
Facebook or Twitter?
92%
Have you ever used a consultant for
search engine optimization?
8%
Yes
No
38%
31%
31%
0%
23%
I believe that a strong marketing presence is
essential to running a successful practice.
77% 85%
Yes
No
15%
Yes
No
38%
75%
46%
Do you offer
referral gifts?
Which of these is your favorite
marketing tool?
75% Outdoor Signage
25% Direct Mail
0% Logos on vehicles
Do you speak
at events?
No
Yes, to patients and parents mostly
Yes, dental societies mostly
Yes, to other professionals mostly
46%
31%
23%
0%
No
Yes, dental societies mostly
Yes, schools mostly
Yes, medical meetings mostly
orthotown.com \\ NOVEMBER 2015
43
http://www.Orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown November 2015
Orthotown.com Highlights
Embrace Progress: Congratulations, You’re Just an Orthodontist
What Do You Do When You Just Need to Bail Out on a Case?
How Would You Treat Non-Surgically?
Progressive Smile Design: Changing the Shape of Cosmetic Dentistry
Equip the Operatory— Not the Junk Drawer
The Five Key Components to Team Synergy
What’s On Your Tray? Cementation
Product Profi le: Burleson Seminars
How Pro-Bono Work Can Increase Your Sales
Effective Treatment of Class II Deep Bite in Adult Cases
Poll
A Fast-Track Guide to Selecting the Best Wires
The Airway, Breathing and Orthodontics
Imaging Guide
Ad Index
Orthotown November 2015
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