Orthotown September 2015 - (Page 34)
practice management // feature
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Level the P
Partner with
Staffing Experts
by Gina Saunders
We constantly hear that corporate dentistry is about the
numbers-not the patients. I think this is where private
practice has an outstanding advantage over corporate
organizations, if practices use their resources
effectively. But one of a practice's most valuable
resources is time, and locating team members is
time-consuming. Hiring staff can take the orthodontist's
or the office manager's focus away from patient care,
production and the scheduling of new patients.
Keeping up with corporate
When it comes to recruiting, we have found that the most
successful offices partner with staffing companies when they need
to locate qualified applicants for their teams. When office managers and/or orthodontists have to write and run ads, review all
the résumés, call potential applicants, screen them on the phone,
schedule them for an interview, conduct the interview (if the
applicant shows up), call on references, do background checks
and call the applicant back for an observation day, the dollars and
time spent don't take long to add up-and also dollars lost from
the missed opportunities with patients.
Patients want to feel that they are special when calling your
office for the first time and while they are guests within your
practice. Corporate dentistry has internal HR, so their orthodontists and staff can concentrate just on production. However, if
your private practice chooses to use an outside expert for recruiting, you can generate more dollars and have the time and energy
to pull out the red carpet for valued patients. This is how you can
outshine your competitors.
34
SEPTEMBER 2015 // orthotown.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown September 2015
Orthotown.com Highlights
Embrace Progress: How Staffing Helps Mitigate the Threat of Corporate Dentistry
Vertical Control
Combined Orthodontic Restorative Treatment
Industry News
How CBCT Can Help Jaw Alignment and Airway Issues
What’s On Your Tray? Banding and Bonding
What is Your Retainer Protocol?
New Products
Practice Solutions
Leveling the Playing Field: Partner with Staffing Experts
The Time for a Cloud-Based HCM Solution
Poll
A Response-Driven Treatment Plan: Navigating a Diffi cult Case Without a Road Map
GORP Review 2015
Ad Index
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