Every Square Foot Make Count Design and planning considerations for operatories Financially successful orthodontic offices have learned the proper balance between offering high-quality patient care, effective marketing to attract new patients, and operating the practice with maximum efficiency. Orthodontists know the impact that increased operating expenses have on a practice's ability to run, staff and supply an office. Doctors face this challenge daily, and fortunately most practices flourish over the years. Those who succeeded have literally built the successful practice from the ground up-especially considering how office design and appearance affects the ability to provide high-quality care, supports attracting new patients and holds down operating expenses. 28 DECEMBER 2017 // orthotown.comhttp://www.orthotown.com