RESPONSE Once new patients have awareness and intend to visit you for a new-patient exam, they look up your practice on social media sites like Yelp, Google+ and Instagram, as well as checking out your website and Facebook account. Be sure your sites are up to date to convert the response of the new-patient exam. 6. Analyze your new-patient call tracking and know your peak new call times. 42 8. Enter the "video-first" world. Do this at least once. We did this at Gorczyca Orthodontics in 2016 and found that most new-patient calls came in on Tuesdays between 8 and 9 a.m. or noon and 1 p.m; this may or may not be the same for your orthodontic office. Once you know your high spot days and times, you can be more prepared to have the best phone service at these crucial times to capture the effect of your marketing activities. It's time to learn to love video. Video is a must-have element of brand presentation and marketing strategies. Videos are educational tools and can be used for product descriptions, patient testimonials or just to say "thank you" to your patients. Music videos have proven to get thousands of hits in the local community. Don't forget about YouTube; videos there can help enhance search engine optimization (SEO). For a new patient, video is the next best thing to being there. 7. Update your Yelp profile. 9. Write an office blog. Yelp is the new phone book. New patients visit Yelp to see what patients are saying about you and your orthodontic office. Be sure your Yelp site is attractive and contains photos and up-to-date information. You can even add an office welcome video! Let your present patients know that you are on Yelp and how much a five-star review would mean to you. Whatever your new patients are looking for-braces, aligners, retainers-a blog will help them find their desired services and you in the community. Your blog should be shared over all your social channels and integrated into your website for added SEO. Time spent on blogs is time well spent for a broad reach, good response and high return on investment. JUNE 2017 // orthotown.comhttp://www.orthotown.com