contents MESSAGE BOARDS from orthotown.com 16 Tell Me About Extracting All the 5s A documented look at how a change in extraction philosophy can lead to a nice finish. 22 Voice Lessons These tips and suggestions will help practices define the way they want to be seen and heard in their in-office, in-person and social media promotions ... and how to ensure that their "brand voice" is used consistently for all communications. FEATURES 40 Orthotown.com Highlights Embrace Progress The Golden Age of More Patients in Less Time Make Mine a Combo For some adult patients, Dr. Blair Feldman uses a combination treatment of braces on the lower teeth with Invisalign on the upper teeth, followed by full Invisalign treatment for the remainder of the time. 44 Is Your Office Up to Speed? Clinical consultant Andrea Cook discusses CDC guidelines and the protocols, systems and employee training documents that should help a practice stay in good standing. A Townie asks for feedback about how to proceed-extractions? uprighting?- and shows his results. IN THIS ISSUE 06 08 34 How Would You Treat This Case? Are we in the "golden age" of orthodontics? Dr. Daniel Grob, Orthotown's editorial director, shares why he thinks that might be the case as orthodontics continues to evolve. 10 12 14 48 Industry News New Products Poll Ad Index A division of Farran Media 26 ontists real orthodontics for real orthod Office Visit Bracing for Impact Brothers Dustin and Tyler Coles operate a five-practice orthodontic group in the Phoenix metro area-and last year won a Gini Award for their outstanding service in the Smiles Change Lives organization. Find out more about the Coles' practices-and the products and services that have helped them become so successful. Premier Orthodontics OFFI CE VISIT: "This year we've pledged to help 100 kids s." through Smiles Change Live p. 26 MARKETING 'VOICE' LESSONS FOR YOUR tent tone How to select the right, consis p. 40 2 MAY 2017 // orthotown.com May 2017 * Vol. 9, Issue 4 DR. BLAIR FELDMAN Both braces and Invisalign? How the 'combo plan' works p. 34http://www.orthotown.com