Orthotown May 2017 - 30

office visit

"Smiles Change Lives has been one of the best
things we've done," says Dr. Tyler Coles, left.

What's the biggest challenge
orthodontists face today?
Dustin: I saw a blog on Orthotown.com recently
about buying an existing practice, and the doc posting
to the message boards was asking about referring doctors
(GPs) not referring anymore once the selling doc left and
retired. There were some differing views on what to do,
but one of the biggest problems that we face is that the
business of orthodontics has changed drastically, even
in the 10 years that I've been practicing.

TOP 5 PRODUCTS/SERVICES
* Jimmy Marketing: Our website and online marketing provider. Can't
live without them; they are our No. 1 referral source.
* Infusionsoft: The engine that drives our marketing machine.
Hard to learn, but worth the effort.
* Smiles Change Lives: This helps our team focus on what really
matters in the practice: the people. Our vision is more than just
ourselves.
* OrthoFi: This has been huge in helping us to not only sell more
treatment but also increase our collections across the practice.
* Invisalign: Helps us stand out from the crowd. We treat almost
anyone with Invisalign. It's a real game-changer for our practice.

30

MAY 2017 // orthotown.com

We used to rely heavily on doctor referrals in our
own practice; in fact, close to 60 percent of our practice
was coming from doctor referrals. These days, that's
down closer to 30 percent. That sounds alarming, but
our practice is up almost 40 percent this year. We're
relying much more on sophisticated marketing techniques
to generate patient leads. Gone are the days of a solely
referral-based practice, and they're not coming back
anytime soon, either.
It's been a little depressing to realize that what I
used to think was important really doesn't matter all
that much to patients or referring docs. I was told, just
do great work and they will come. Kind of like Field of
Dreams: "If you build it, they will come." That couldn't
be further from the truth. Most patients only know how
to judge you and your practice on how you make them
feel. Much more important to patients are things like:
Was I seen on time? Did the doc do something for me
that was pleasantly unexpected?
Tyler: Marketing is now the most important thing
to growing a practice. We still try to do great work in
our practice and to treat people well, but we know
that isn't quite enough if you want to have a successful
practice in a competitive area. There really is no magic
bullet to having a successful practice-you must do
everything, and you must do it well, to grow a practice
in today's economy.


http://www.Orthotown.com http://www.orthotown.com

Table of Contents for the Digital Edition of Orthotown May 2017

Orthotown.com Highlights
Embrace Progress
Industry News
New Products
Poll
Message Boards: Tell Me About All the 5s
Message Boards: How Would You Treat This Case
Office Visit: Brace for Impact
Make Mine a Combo
Voice Lessons
Is Your Office Up to Speed
Ad Index
Orthotown May 2017 - Cover1
Orthotown May 2017 - Cover2
Orthotown May 2017 - 1
Orthotown May 2017 - 2
Orthotown May 2017 - 3
Orthotown May 2017 - 4
Orthotown May 2017 - 5
Orthotown May 2017 - Orthotown.com Highlights
Orthotown May 2017 - 7
Orthotown May 2017 - Embrace Progress
Orthotown May 2017 - 9
Orthotown May 2017 - Industry News
Orthotown May 2017 - 11
Orthotown May 2017 - New Products
Orthotown May 2017 - 13
Orthotown May 2017 - Poll
Orthotown May 2017 - 15
Orthotown May 2017 - Message Boards: Tell Me About All the 5s
Orthotown May 2017 - 17
Orthotown May 2017 - 18
Orthotown May 2017 - 19
Orthotown May 2017 - 20
Orthotown May 2017 - 21
Orthotown May 2017 - Message Boards: How Would You Treat This Case
Orthotown May 2017 - 23
Orthotown May 2017 - 24
Orthotown May 2017 - 25
Orthotown May 2017 - Office Visit: Brace for Impact
Orthotown May 2017 - 27
Orthotown May 2017 - 28
Orthotown May 2017 - 29
Orthotown May 2017 - 30
Orthotown May 2017 - 31
Orthotown May 2017 - 32
Orthotown May 2017 - 33
Orthotown May 2017 - Make Mine a Combo
Orthotown May 2017 - 35
Orthotown May 2017 - 36
Orthotown May 2017 - 37
Orthotown May 2017 - 38
Orthotown May 2017 - 39
Orthotown May 2017 - Voice Lessons
Orthotown May 2017 - 41
Orthotown May 2017 - 42
Orthotown May 2017 - 43
Orthotown May 2017 - Is Your Office Up to Speed
Orthotown May 2017 - 45
Orthotown May 2017 - 46
Orthotown May 2017 - 47
Orthotown May 2017 - Ad Index
Orthotown May 2017 - Cover3
Orthotown May 2017 - Cover4
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https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
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