Orthotown May 2017 - 43
A
DJUST YOUR
BRAND VOICE TO
EACH CONTEXT
Should you use the same brand voice
across all social media platforms and marketing materials? The answer is "yes" ...
to a degree. The core of your voice should
remain the same, but there will be situations
where you should dial it down or turn it up
a notch. For example, if you're responding
to questions in a customer service capacity,
save the humor and focus on solving the
problem or answering the question quickly.
Here are a few sample guidelines for
your social channels:
*
*
Twitter: While they've eased up on
the character cap, it's still limited-
so get to the point quickly when
interacting with users and answering
questions. Provide the appropriate
customer service, and keep it
professional in this platform.
Facebook: Here you can have more
fun. Use your posts to show your
personality. (Keep in mind that the
audience of Facebook continues to
skew older.)
*
Instagram: This is the channel where
you can have the most fun. Instagram, where the audience is younger,
is made for compelling content and
beautiful photos. Live it up in this
more casual social space!
Circumstances always change. Employees
leave, policies need to be altered, and roles
shift, but you can always make sure your
brand voice stays true to the heart of your
practice. ■
orthotown.com \\ MAY 2017
43
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown May 2017
Orthotown.com Highlights
Embrace Progress
Industry News
New Products
Poll
Message Boards: Tell Me About All the 5s
Message Boards: How Would You Treat This Case
Office Visit: Brace for Impact
Make Mine a Combo
Voice Lessons
Is Your Office Up to Speed
Ad Index
Orthotown May 2017 - Cover1
Orthotown May 2017 - Cover2
Orthotown May 2017 - 1
Orthotown May 2017 - 2
Orthotown May 2017 - 3
Orthotown May 2017 - 4
Orthotown May 2017 - 5
Orthotown May 2017 - Orthotown.com Highlights
Orthotown May 2017 - 7
Orthotown May 2017 - Embrace Progress
Orthotown May 2017 - 9
Orthotown May 2017 - Industry News
Orthotown May 2017 - 11
Orthotown May 2017 - New Products
Orthotown May 2017 - 13
Orthotown May 2017 - Poll
Orthotown May 2017 - 15
Orthotown May 2017 - Message Boards: Tell Me About All the 5s
Orthotown May 2017 - 17
Orthotown May 2017 - 18
Orthotown May 2017 - 19
Orthotown May 2017 - 20
Orthotown May 2017 - 21
Orthotown May 2017 - Message Boards: How Would You Treat This Case
Orthotown May 2017 - 23
Orthotown May 2017 - 24
Orthotown May 2017 - 25
Orthotown May 2017 - Office Visit: Brace for Impact
Orthotown May 2017 - 27
Orthotown May 2017 - 28
Orthotown May 2017 - 29
Orthotown May 2017 - 30
Orthotown May 2017 - 31
Orthotown May 2017 - 32
Orthotown May 2017 - 33
Orthotown May 2017 - Make Mine a Combo
Orthotown May 2017 - 35
Orthotown May 2017 - 36
Orthotown May 2017 - 37
Orthotown May 2017 - 38
Orthotown May 2017 - 39
Orthotown May 2017 - Voice Lessons
Orthotown May 2017 - 41
Orthotown May 2017 - 42
Orthotown May 2017 - 43
Orthotown May 2017 - Is Your Office Up to Speed
Orthotown May 2017 - 45
Orthotown May 2017 - 46
Orthotown May 2017 - 47
Orthotown May 2017 - Ad Index
Orthotown May 2017 - Cover3
Orthotown May 2017 - Cover4
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