Orthotown October 2017 - 39
that half the homes cost more than $900,000. In San
Francisco, the median price is $748,300. In Boulder,
Colorado (which isn't a cheap place to live, either),
the median home price is $442,200-about half
what it costs for a home in San Jose.
Is the site an
instant winner?
When you ask yourself this question, you may be
surprised that you have an obvious "best location" but
don't really want to be believe it for lots of reasons.
Often these reasons will be emotional. If you're
being objective in your measurements, asking this
question about which location is best will almost
always answer itself.
In one case, a dentist client of mine argued
that an office hidden in an obscure neighborhood
that was tagged with a dodgy reputation due to
crime was a good place. (Besides, his parents lived
nearby.) In another case, the building itself was just
fine, but the demographic character of the site was
in decline (shrinking).
It's often wise to pretend that you're evaluating
a location for someone else. When I say, "Is the
site an instant winner?" I'm asking whether the
patient base will be attracted to an office at this site.
Does one office have
better accessibility?
I've long preached the message that sites that
are both visible and accessible have a benefit. Curb
appeal or visibility are important, but they're only
one side of the equation. If people-hopefully a
large number of them-can get to the office in a
short time, then it's accessible. Is it easy for them
to make a turn into the parking lot? Is there a
convenient connection to a highway or freeway?
These things matter. We like to use drive-time
numbers to choose among sites because the
location that's more "reachable" has a definite
advantage over one that's not.
There can be other variables that could be
used when deciding among locations. Signage
potential, favorable neighbors, sightlines and
the like do matter, but not as much as the five
factors above. n
orthotown.com \\ OCTOBER 2017
39
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown October 2017
Orthotown October 2017 - Intro
Orthotown October 2017 - Cover1
Orthotown October 2017 - Cover2
Orthotown October 2017 - 1
Orthotown October 2017 - 2
Orthotown October 2017 - 3
Orthotown October 2017 - 4
Orthotown October 2017 - 5
Orthotown October 2017 - 6
Orthotown October 2017 - 7
Orthotown October 2017 - 8
Orthotown October 2017 - 9
Orthotown October 2017 - 10
Orthotown October 2017 - 11
Orthotown October 2017 - 12
Orthotown October 2017 - 13
Orthotown October 2017 - 14
Orthotown October 2017 - 15
Orthotown October 2017 - 16
Orthotown October 2017 - 17
Orthotown October 2017 - 18
Orthotown October 2017 - 19
Orthotown October 2017 - 20
Orthotown October 2017 - 21
Orthotown October 2017 - 22
Orthotown October 2017 - 23
Orthotown October 2017 - 24
Orthotown October 2017 - 25
Orthotown October 2017 - 26
Orthotown October 2017 - 27
Orthotown October 2017 - 28
Orthotown October 2017 - 29
Orthotown October 2017 - 30
Orthotown October 2017 - 31
Orthotown October 2017 - 32
Orthotown October 2017 - 33
Orthotown October 2017 - 34
Orthotown October 2017 - 35
Orthotown October 2017 - 36
Orthotown October 2017 - 37
Orthotown October 2017 - 38
Orthotown October 2017 - 39
Orthotown October 2017 - 40
Orthotown October 2017 - 41
Orthotown October 2017 - 42
Orthotown October 2017 - 43
Orthotown October 2017 - 44
Orthotown October 2017 - 45
Orthotown October 2017 - 46
Orthotown October 2017 - 47
Orthotown October 2017 - 48
Orthotown October 2017 - 49
Orthotown October 2017 - Cover3
Orthotown October 2017 - Cover4
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