office visit isn't a simple cookbook that can be mass-produced by businessmen who are willing to deceive uninformed customers. Art is pure. Art is not an assembly line. Do-it-yourself teeth straightening techniques may survive but their customers will rarely be happy with their results because robots, computers and algorithms still can't create art. What do you think is the biggest problem orthodontists face today? Misunderstandings. These could be communication problems within your team, or between your team and patients. When patients don't understand the critical importance of brushing well and wearing their rubber bands, their results aren't as good as they could've been. There are also misunderstandings among the public about what modern orthodontics is like-faster, more efficient, more affordable, with less discomfort than many people realize. I work every day on improving my communication, to try to minimize such misunderstandings so our patients can get excellent treatment. 42 APRIL 2018 // orthotown.comhttp://www.orthotown.com