Orthotown January/February 2018 - 53
Quality counts
You're an advanced-degree professional offering highly technical
services to improve your patients' oral health. Your doctor videos and
your testimonial videos need to demonstrate the same care and quality
of results that you provide for your patients.
That means you should never display any of the following:
* "Hallway" or treatment chair videos
* Handheld smartphone videos
* Videos with cluttered backgrounds and/or extraneous noises
* Videos with poor lighting and poor sound quality
* Videos that talk down to your prospects or over their heads
* Badly edited videos
* Long, boring videos that don't engage the viewer.
You don't have to spend a fortune on video recording and editing
equipment to produce quality videos. Something on the level of a
GoPro camera with a directional microphone and a tripod will meet
most orthodontists' needs. Select the location for your video shoots
carefully, ensuring that it offers adequate lighting, a quiet environment
and a background that isn't distracting.
Scripting doesn't work
For your videos to be credible, you and your patients must
be authentic. Few people are naturals at reading a script or
trying to recite memorized lines, and that likely includes you
and your patients. It might be tempting to try to script your
videos, but the result is almost always awkward, uncomfortable
and unbelievable.
Rather than trying to have a predetermined script, lay
out some simple talking points-reminders of the main areas
to cover, and how those areas can flow from one to another.
Recalling a few points while on camera is far easier than trying
to recall line after line of a script, and with the freedom to speak
naturally about the talking points, everyone will appear more
credible to your prospects.
One other consideration: Even professional on-camera
talent often requires multiple takes. Be prepared to spend some
time on each video; patience is your friend when it comes to
getting good results. Even so, you may not get a single take that
you'd want to put online-people ramble, digress and speak
in incomplete sentences far more often than you might think.
Consider investing in a reasonably good editing system and
putting in the time and effort to learn to use it well.
orthotown.com \\ JANUARY\FEBRUARY 2018
53
http://easyrxortho.com
http://www.orthotown.com
Table of Contents for the Digital Edition of Orthotown January/February 2018
Orthotown January/February 2018 - Intro
Orthotown January/February 2018 - Cover1
Orthotown January/February 2018 - Cover2
Orthotown January/February 2018 - 1
Orthotown January/February 2018 - 2
Orthotown January/February 2018 - 3
Orthotown January/February 2018 - 4
Orthotown January/February 2018 - 5
Orthotown January/February 2018 - 6
Orthotown January/February 2018 - 7
Orthotown January/February 2018 - 8
Orthotown January/February 2018 - 9
Orthotown January/February 2018 - 10
Orthotown January/February 2018 - 11
Orthotown January/February 2018 - 12
Orthotown January/February 2018 - 13
Orthotown January/February 2018 - 14
Orthotown January/February 2018 - 15
Orthotown January/February 2018 - 16
Orthotown January/February 2018 - 17
Orthotown January/February 2018 - 18
Orthotown January/February 2018 - 19
Orthotown January/February 2018 - 20
Orthotown January/February 2018 - 21
Orthotown January/February 2018 - 22
Orthotown January/February 2018 - 23
Orthotown January/February 2018 - 24
Orthotown January/February 2018 - 25
Orthotown January/February 2018 - 26
Orthotown January/February 2018 - 27
Orthotown January/February 2018 - 28
Orthotown January/February 2018 - 29
Orthotown January/February 2018 - 30
Orthotown January/February 2018 - 31
Orthotown January/February 2018 - 32
Orthotown January/February 2018 - 33
Orthotown January/February 2018 - 34
Orthotown January/February 2018 - 35
Orthotown January/February 2018 - 36
Orthotown January/February 2018 - 37
Orthotown January/February 2018 - 38
Orthotown January/February 2018 - 39
Orthotown January/February 2018 - 40
Orthotown January/February 2018 - 41
Orthotown January/February 2018 - 42
Orthotown January/February 2018 - 43
Orthotown January/February 2018 - 44
Orthotown January/February 2018 - 45
Orthotown January/February 2018 - 46
Orthotown January/February 2018 - 47
Orthotown January/February 2018 - 48
Orthotown January/February 2018 - 49
Orthotown January/February 2018 - 50
Orthotown January/February 2018 - 51
Orthotown January/February 2018 - 52
Orthotown January/February 2018 - 53
Orthotown January/February 2018 - 54
Orthotown January/February 2018 - 55
Orthotown January/February 2018 - 56
Orthotown January/February 2018 - 57
Orthotown January/February 2018 - 58
Orthotown January/February 2018 - 59
Orthotown January/February 2018 - 60
Orthotown January/February 2018 - 61
Orthotown January/February 2018 - 62
Orthotown January/February 2018 - 63
Orthotown January/February 2018 - 64
Orthotown January/February 2018 - 65
Orthotown January/February 2018 - 66
Orthotown January/February 2018 - 67
Orthotown January/February 2018 - 68
Orthotown January/February 2018 - Cover3
Orthotown January/February 2018 - Cover4
https://www.nxtbook.com/farran/orthotown/orthotown-april-2024
https://www.nxtbook.com/farran/orthotown/orthotown-march-24
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
https://www.nxtbook.com/farran/orthotown/orthotown-december-2023
https://www.nxtbook.com/farran/orthotown/orthotown-november-2023
https://www.nxtbook.com/farran/orthotown/orthotown-october-2023
https://www.nxtbook.com/farran/orthotown/orthotown-september-2023
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2023
https://www.nxtbook.com/farran/orthotown/orthotown-june-2023
https://www.nxtbook.com/farran/orthotown/orthotown-may-2023
https://www.nxtbook.com/farran/orthotown/orthotown-april-2023
https://www.nxtbook.com/farran/orthotown/orthotown-march-2023
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2023
https://www.nxtbook.com/farran/orthotown/orthotown-december-2022
https://www.nxtbook.com/farran/orthotown/orthotown-november-2022
https://www.nxtbook.com/farran/orthotown/orthotown-october-2022
https://www.nxtbook.com/farran/orthotown/orthotown-september-2022
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2022
https://www.nxtbook.com/farran/orthotown/orthotown-june-2022
https://www.nxtbook.com/farran/orthotown/orthotown-may-2022
https://www.nxtbook.com/farran/orthotown/orthotown-april-2022
https://www.nxtbook.com/farran/orthotown/orthotown-march-2022
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2022
https://www.nxtbook.com/farran/orthotown/orthotown-december-2021
https://www.nxtbook.com/farran/orthotown/orthotown-november-2021
https://www.nxtbook.com/farran/orthotown/orthotown-october-2021
https://www.nxtbook.com/farran/orthotown/orthotown-september-2021
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2021
https://www.nxtbook.com/farran/orthotown/orthotown-june-2021
https://www.nxtbook.com/farran/orthotown/orthotown-april-2021
https://www.nxtbook.com/farran/orthotown/orthotown-march-2021
https://www.nxtbook.com/farran/orthotown/2021JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/December2020
https://www.nxtbook.com/farran/orthotown/2020November
https://www.nxtbook.com/farran/orthotown/2020October
https://www.nxtbook.com/farran/orthotown/2020September
https://www.nxtbook.com/farran/orthotown/2020JulyAugust
https://www.nxtbook.com/farran/orthotown/2020June
https://www.nxtbook.com/farran/orthotown/2020May
https://www.nxtbook.com/farran/orthotown/2020April
https://www.nxtbook.com/farran/orthotown/2020March
https://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/2019December
https://www.nxtbook.com/farran/orthotown/2019November
https://www.nxtbook.com/farran/orthotown/2019October
https://www.nxtbook.com/farran/orthotown/2019September
https://www.nxtbook.com/farran/orthotown/2019JulyAugust
https://www.nxtbook.com/farran/orthotown/2019June
https://www.nxtbook.com/farran/orthotown/2019May
https://www.nxtbook.com/farran/orthotown/2019April
https://www.nxtbook.com/farran/orthotown/2019March
https://www.nxtbook.com/farran/orthotown/2019JanFeb
https://www.nxtbook.com/farran/orthotown/2018December
https://www.nxtbook.com/farran/orthotown/2018November
https://www.nxtbook.com/farran/orthotown/2018October
https://www.nxtbook.com/farran/orthotown/2018September
https://www.nxtbook.com/farran/orthotown/2018August
https://www.nxtbook.com/farran/orthotown/2018June
https://www.nxtbook.com/farran/orthotown/2018May
https://www.nxtbook.com/farran/orthotown/2018April
https://www.nxtbook.com/farran/orthotown/2018March
https://www.nxtbook.com/farran/orthotown/2018February
https://www.nxtbook.com/farran/orthotown/2017December
https://www.nxtbook.com/farran/orthotown/2017November
https://www.nxtbook.com/farran/orthotown/2017October
https://www.nxtbook.com/farran/orthotown/2017September
https://www.nxtbook.com/farran/orthotown/August_2017
https://www.nxtbook.com/farran/orthotown/2017June
https://www.nxtbook.com/farran/orthotown/2017May
https://www.nxtbook.com/farran/orthotown/2017April
https://www.nxtbook.com/farran/orthotown/March2017
https://www.nxtbook.com/farran/orthotown/2017JanFeb
https://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
https://www.nxtbook.com/farran/orthotown/2016November
https://www.nxtbook.com/farran/orthotown/2016October
https://www.nxtbook.com/farran/orthotown/2016september
https://www.nxtbook.com/farran/orthotown/2016august
https://www.nxtbook.com/farran/orthotown/2016june
https://www.nxtbook.com/farran/orthotown/2016may
https://www.nxtbook.com/farran/orthotown/2016april
https://www.nxtbook.com/farran/orthotown/2016march
https://www.nxtbook.com/farran/orthotown/2016february
https://www.nxtbook.com/farran/orthotown/2015december
https://www.nxtbook.com/farran/orthotown/2015november
https://www.nxtbook.com/farran/orthotown/2015october
https://www.nxtbook.com/farran/orthotown/2015september
https://www.nxtbook.com/farran/orthotown/2015august
https://www.nxtbook.com/farran/orthotown/2015june
https://www.nxtbook.com/farran/orthotown/2015may
https://www.nxtbook.com/farran/orthotown/2015april
https://www.nxtbook.com/farran/orthotown/2015march
https://www.nxtbook.com/farran/orthotown/2015february
https://www.nxtbook.com/farran/orthotown/2014december
https://www.nxtbook.com/farran/orthotown/2014november
https://www.nxtbook.com/farran/orthotown/2014october
https://www.nxtbook.com/farran/orthotown/2014september
https://www.nxtbook.com/farran/orthotown/2014august
https://www.nxtbook.com/farran/orthotown/2014june
https://www.nxtbook.com/farran/orthotown/2014may
https://www.nxtbook.com/farran/orthotown/2014april
https://www.nxtbook.com/farran/orthotown/march2014
https://www.nxtbook.com/farran/orthotown/2014february
https://www.nxtbook.com/farran/orthotown/2013december
https://www.nxtbook.com/farran/orthotown/2013november
https://www.nxtbook.com/farran/orthotown/2013october
https://www.nxtbook.com/farran/orthotown/2013september
https://www.nxtbook.com/farran/orthotown/2013august
https://www.nxtbook.com/farran/orthotown/2013june
https://www.nxtbook.com/farran/orthotown/2013may
https://www.nxtbook.com/farran/orthotown/2013april
https://www.nxtbook.com/farran/orthotown/2013march
https://www.nxtbook.com/farran/orthotown/2013janfeb
https://www.nxtbook.com/farran/orthotown/2012december
https://www.nxtbook.com/farran/orthotown/2012november
https://www.nxtbook.com/farran/orthotown/2012october
https://www.nxtbookmedia.com