Orthotown December 2019 - 34

The dangers of chasing
followers and likes
We live in a world where there is an
obsession with followers and likes on our
social media channels. We've all been
there-proud of certain posts or videos
that result in a high volume of likes. And
in a culture where social media influencers
are becoming a new type of celebrity, the
number of followers increasingly becomes a
status symbol. Listen, as someone who has
a solid number of followers on my social
media channels, I can confidently say that
for the health of yourself, your practice, and
your friends and family ...
Do not chase followers or likes. Literally,
if you get anything from this article, read
that line again. Sure, it's nice to use metrics
to gauge your content quality, but when you
become obsessive about these two items, it
can be dangerous to your mental health,
your relationships and even your practice.
Multiple studies have shown that seeing
"likes" and "followers" on your social media
can give us short-term hits of dopamine
that lead to transient feelings of happiness.
This instant gratification feels good in the
moment, but can lead to addictive behaviors
where we constantly crave more and more
of those short-term dopamine hits.
So you get to 1,000 followers and
momentarily feel happy. But now you want
2,000. Then 100,000. Then 500,000. Then
1,000,000. Where does it stop? Guess
what-it doesn't. (Just ask me how I know.)
Instead of chasing these momentary
dopamine hits that lead to more anxiety
than long-term fulfillment and happiness, I
invite you to shift the way you think about
social media and how you're using it. Rather
than obsessing over likes and followers, start
focusing on opportunities for influence.
This comes back to your core values, your

34

DECEMBER 2019 // orthotown.com

mission and your purpose. Personally, I am
grateful for our social media platforms for
the opportunity to be a positive role model
to youth, spread support and awareness of
our program supporting pediatric cancer
survivors, advocate for anti-bullying, and
many other causes that are directly in line with
our company's mission and greater purpose.
When I shift my focus from "look at
my likes" to "blessed by the opportunity
to influence," that is when I truly find
fulfillment and happiness with social media,
and see the biggest positive impact on my
business and community.

If I get only one like on a post, but the
post changes that kid's life for the better,
then that is far more fulfilling to me than
thousands of likes without any meaningful
positive impact.
So when you're ready to dive into the
world of social media, remember to focus
on your office culture first, be original and
authentic with your content, and use your
position of influence to make a positive and
meaningful impact on others. It is this fusion
of concepts executed together that will lead
you to find the most joy and fulfillment on
your journey in social media. n


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Orthotown December 2019

Table of Contents for the Digital Edition of Orthotown December 2019

Orthotown December 2019 - Cover1
Orthotown December 2019 - Cover2
Orthotown December 2019 - 1
Orthotown December 2019 - 2
Orthotown December 2019 - 3
Orthotown December 2019 - 4
Orthotown December 2019 - 5
Orthotown December 2019 - 6
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Orthotown December 2019 - 8
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Orthotown December 2019 - Cover3
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