Orthotown July/August 2019 - 26

The top types of Instagram posts
Happy patients
The biggest mistake I see is when a
practice posts a picture of a patient alone,
by themselves. It's always a good idea
to have the patients with the doctor,
with staff, with their friends or even
their parents, but never a patient alone.
When they're alone, it gives the feeling
that they are just that: alone. Aim to
engender a feeling of community and
togetherness.

Personalized holiday content
Holiday wishes are always a great thing, but I encourage doing a personalized
photo with the doctor and staff, rather than canned generic content.

Before-and-afters
Believe it or not, people want to see teeth! The public enjoys
becoming more educated, and they can actually tell a quality finish.
They love the nuances of cases. When prospective patients see a
before-and-after post where the "before" shows something similar
to their case and the "after" illustrates a nicely treated outcome, it
engenders confidence in the doctor and encourages patients to reach
out to the office because now they know-now they've seen-that
the doctor can fi x their problem.
Tips: Good-quality photographs will go a long way, and using
the same perspective in the photos will give the most dramatic
result. In the caption, be sure to explain how the goals were
accomplished: Consider using the Keynote application to design the
post, and the iWatermark app to place your logo on the photos.

26

JULY/AUGUST 2019 // orthotown.com


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Orthotown July/August 2019

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