Acknowledging gratitude and mentorship Patients love seeing their doctor display gratitude. Expressing thanks to those around us who support and inspire us illustrates how we're all students and can learn from others. These posts further humanize the practice and make the doctors more relatable, too. Family shots Posting about family-whether a spouse, a parent, a child, an aunt or uncle, or close friends that are like family-gives context to the doctor. It shows that you are more than just running a practice and gives you a chance to display your positive character traits. It also shows that you are someone other people can rely on. Reveal videos I learned this one from my friend and fellow Townie Dr. Grant Collins, who practices in Rochester, Minnesota. (His IG handle is @ TheBracesGuy.) The reveal captures the first moment patients look at their smiles after their braces are removed. It's often a bit emotional, and very exciting to watch. Patients look forward to participating in these videos, too. One of the best parts is the interaction between parent and child. A once-in-a-lifetime opportunity to capture this intimate moment. 28 JULY/AUGUST 2019 // orthotown.com Hobbies and activities Another great way for patients to relate to you is for them to see you in activities outside the office. Sharings posts with you doing your favorite hobbies or activities can create talking points and things in common with patients.http://www.orthotown.com