Technology displays When we make great investments in technology for our practices, don't keep it behind the walls of your office. Showing the technology is an ideal way to exhibit your commitment to staying up to date. Take photos with your digital scanner (I use the iTero) and highlight the feature of the simulated outcome-it's so exciting for patients to see that we've had prospective patients come in asking to be scanned so that they can see their own simulations. Happy team posts A happy team is one of the most important assets a practice can have. Seeing camaraderie and a positive culture makes people feel at home and imbues confidence in their decision of choosing a doctor. When patients see an office at which the employees are happy, the vibe is contagious. Yelp reviews One of my favorite posts! Patients are always writing great reviews for us, but people only see them if they go to the review site. (Also, sometimes the site will "backpage" a review and not make it easily accessible to the public.) A great way to publicize a great experience at your office: Take a screenshot of the review, then use the Squaready app to make the photo a perfect square and add a red border around it. This makes it easily recognizable how great the experience is at your office. ■ 30 JULY/AUGUST 2019 // orthotown.comhttp://www.orthotown.com