Orthotown July/August 2019 - 40
and we collect dozens of leads each month from Google, Facebook and Bing. The
Neon Canvas analytics dashboard also allows us to see our marketing stats in real
time. The dashboard combines all pertinent information to provide a snapshot
of ROI, enabling us to see what's working (and not working) so we can make
prudent decisions on where to spend our marketing dollars.
Secondly, Dentma offers a program called Ava, an automated virtual assistant
that facilitates follow-up on our consults who don't say yes to treatment. Ava
integrates with our practice management software and extracts that information
daily, taking care of tracking and communication as if "she" were you. I find
people respond best to text messages, so we have Ava reach out in that manner
most often. The bottom line is that you're trying to get a "yes" or "no" as quickly
as possible, and Ava helps to streamline the process and make sure our follow-up
is executed consistently.
Take a look at your burs. Burs are something we often take for granted,
5
because we repeatedly order the same ones over and over, year after year. I
urge you to regularly re-evaluate the burs you're using and take a look at new
instruments as they become available. If, for example, you're using the same
bur block you were given in residency 10 years ago, maybe it's time to see what
you're missing. Every instrument you and your team use, from lab carbides
to ceramic burs, is worthy of review. If you have a few favorite burs, take some
time to work with a product specialist to stay informed about updates and new
developments, and work together to create a custom bur setup that best addresses
your daily needs.
A major change to my bur block has been the addition of the Komet CeraTip
tissue trimmer. It's faster than the soft-tissue laser I use, easier for the team to set
up and there's no need to pull out the laser and protective goggles. The CeraTip
cuts only on gingival tissue and I find it's very useful for simple canine exposures.
Every minute saved at chairside is a minute I can dedicate elsewhere in the practice,
and bit by bit, those minutes add up to streamline workflow and efficiency.
Filling in the gaps
Only so many lessons can be taught in the classroom, and it's up to us to fill in the gaps
by sharing tips and methods we learn through experience. Any little thing that simplifies
and improves the therapies we deliver to patients should be shared to enhance clinical
care and maximize efficiency. Remaining open to novel uses for instruments
and techniques can make the overall orthodontic practice more efficient,
more enjoyable, and more clinically and financially successful. I
encourage you to look at your routine and, on a daily basis,
consider what you can do to advance your practice while
optimizing the office culture. ■
40
JULY/AUGUST 2019 // orthotown.com
http://www.orthotown.com
Orthotown July/August 2019
Table of Contents for the Digital Edition of Orthotown July/August 2019
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