Orthotown June 2019 - 37

going is because I love seeing the results,
interacting with the patients and parents, and
perfecting my mechanics. I am practicing
180 degrees differently than I was taught,
and I love it! My business partner calls me
a CE junkie. I am truly blessed to find a
profession that allows me to continue to
learn and perfect my technique.

You've been Orthotown's editorial
director for four years and interact with
Townies on a regular basis.
Based on what you've seen on the
message boards and other interactions,
what would you say are some of
orthodontists' biggest challenges? Is
this a challenge you've experienced?
The busy-ness problem is real for so
many, and yet for others it's not. True,
demographic areas are responsible in many
of the situations, but so is attitude. I know
personally that when I put the necessary
time into training, marketing and customer
service, the rewards are immense. When I get
lazy and assume that everyone knows what I
want, I'm not successful. Orthodontists need
to think like businesspeople and understand
that their product just happens to be straight
teeth and a wonderful experience.

Tell us about your life outside of
the practice. What are some of your
hobbies?

lifeguard. I continue with swimming at least
once a week, and hiking local mountains
once a week with gym workouts practically
every day. Because of the two previous
hobbies, I am terrible at golf -I took it up
at age 60-but I'm finally seeing a drop in
my handicap, thanks to Scott O'Neil and
Dave Ward, two longtime orthodontic
product reps. Orthotown consumes a good
portion of my free time. With children on
both coasts and in my original hometown of
Milwaukee, traveling to visit them consumes
many weekends. ■

I was a swimmer throughout high school
and college, earning my tuition money as a

orthotown.com \\ JUNE 2019

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Orthotown June 2019

Table of Contents for the Digital Edition of Orthotown June 2019

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