Orthotown June 2019 - 42

effort to "unplug" during vacation and we make sure
to map out at least four weeks of vacation per year.
This summer we're headed to Iceland. We also seem
to plan at least one Disney-related trip each year.

Can you share with the readers some
pleasant experiences that you've had
stepping into another practice?
When we purchased our central Phoenix office,
it was like coming home for Courtney. She grew
up in the area and went to the same high school as
so many of the moms and the kids. It really was a
tightknit group of people and it was so comforting
to be welcomed back to the community. We both
had tremendous pride when families who were
"stuck" with us finishing their first child started
their next child, and even started referring their
friends to us.
how we can do things different and better, but try to stay on
the same page. We have tried to standardize wire sequences and
treatment mechanics as much as possible to provide consistent
care for our patients, as well as make it easier on our team.

You are both young practitioners, with children
and multiple offices. What is a typical day like?
Most mornings start at 4:30 a.m., driving at least one of our
three children to morning swim practice. The other parent is
usually preparing breakfast for our morning swimmer and then
heading to the office, where the morning huddle starts promptly
at 6:45 a.m. Meanwhile, the 4:30 a.m. parent is driving kids to
school, then rushes to another office. Lunch is usually spent doing
administrative tasks, treatment plans, ClinChecks, etc. Patients
are typically seen until 5 p.m., occasionally 6 p.m., and then we
head home. We have someone help us with picking the kids up
from school and transporting them to afternoon swimming, Girl
Scouts, Boy Scouts and taekwondo. Usually, the last kid doesn't
get home until 8 p.m. There's a short bit of catching up with the
family, and then the kids are off to do homework.

How do you find time for family, etc.?
We make a conscious effort to have focused family time on the
weekends. During the week, we are busy with work and they are
so busy with swimming, activities and school that we have limited
time to catch up on events each day. We make sure to have meals
together on the weekends and at the very least watch a movie together
or play a game each weekend evening. We also make a conscious

42

JUNE 2019 // orthotown.com

On the other hand, could you share with
readers some setbacks and issues that you
didn't anticipate that you'd need to resolve?
We had quite a unique situation because we stepped into an
office where the patients and the team were grieving. The previous
doctor had passed away suddenly and unexpectedly. We had to spend
extra time with the patients because they needed to talk-they
wanted to tell us about their experiences with the previous doctor
and how special he was to them. We ended up taking on the role of
grief counselor for the patients and the team, and that was a heavy
burden for us because we wanted to honor the previous doctor, but
we also realized that we needed to move forward in the practice
and make it our own.
Making changes to the systems in that office was difficult
because we didn't want to "insult" the way the previous doctor
did things and the team was emotionally connected to the way the
office ran with the previous doctor. It was a long time before the
practice really felt like ours and we gained the trust of the team to
make changes and improvements to the existing systems.

Could you summarize your marketing game plan?
Community is very important to us; we really spend a lot of
time and energy getting involved and giving back to the community.
We are constantly at Little League games, soccer tournaments,
school gatherings and charitable events. We understand that the
local community support is why we exist, so we spend a lot of
time giving back.


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Orthotown June 2019

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