Orthotown June 2019 - 56

too, so you can gauge just how successful
and productive the event really is.)
I can't emphasize how valuable school
visits have become for us. Today, these visits
are one of our four largest sources for new
business. We work with more than 17 schools
and present to more than 3,400 children.
(I know that for sure, because that's how
many treat bags we distributed last year.)
Field trips to your office are important,
too. Inviting classes of students into the
office provides students with a hands-on
approach. Kids can meet the doctors and
team members, see and touch some of the
exciting technology, and walk away with
"door prizes" and dental hygiene kits of
their own. This experience can make a
huge impression on the kids, teachers and
parents. One that they may talk about (and
remember) for a long time!
We reach out to home-schoolers through
websites, Facebook groups and other social

media to set up specific office visits just
for them, and the results have been highly
productive.
All this means that you have to plan in
advance. I set aside time in the summer to
set up the program for October, and budget
time in the fall for the February events.

You're one of a kind
Every single practice is different-and
that's a good thing, as challenging as it
can be sometimes. The plan you build and
execute is yours, and nobody else's.
You can learn from other people's success,
but the success of your plan and practice
will be based in large part on what makes
your practice unique. Don't be frustrated by
that-celebrate it. Your practice is special, so
it's time to act like it and set yourself apart. ■

Ad Index
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numbers in their advertisements for your convenience and fast response. Our advertisers want to hear from you.

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PG #

ADVERTISER

PG #

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3M Oral Care

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Large Practice Sales

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Align Technology - Invisalign

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MouthWatch

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American Orthodontics

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Ormco

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EasyRx

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OrthoFi

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Great Lakes Dental Technologies

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Rocky Mountain Orthodontics

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Great Lakes Dental Technologies

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Scheduling Institute

IFC

Henry Schein Orthodontics

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tops Software

JUNE 2019 // orthotown.com


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Orthotown June 2019

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