Orthotown May 2019 - 2
contents
MESSAGE BOARDS
from orthotown.com
18
Supernumerary Lateral
Incisor in Bimaxillary
Protrusion Case Treatment
Options
Townies discuss various options in
this aesthetic case that most likely
will involve some extractions.
12 Internal Marketing Tips
for Gaining New Patients
Orthotown editorial advisory board member Dr. Ann Marie
Gorczyca shares practical ways, including cards, calls and
other campaigns, to build business.
FEATURES
44 Contractual Obligations
Dr. Suzanne Gilman, a licensed dentist and
a licensed attorney, explains what associate
orthodontists should consider during the
employment negotiation process.
48 The 30-Second Difference
The top reason that patients don't get
connected to someone who can help them
is that patients hang up the phone while on
hold. These tips will help you get patients off
hold and onto the appointment books.
52 Top Townie Picks: Equipment
Would You Attempt NonExtraction on This Case?
Townie "mchun" asks a question
that regularly plagues many
orthodontists.
6
8
Orthotown.com Highlights
Embrace Progress
Congratulations-Now Get to Work!
Orthotown Editorial Director Dr. Daniel Grob
shares how you can learn from your children
and relate their experiences to a career in
orthodontics.
12
14
16
30
32
56
Industry News
28
Unhappy with
Treatment ... Refund?
What do you do when the mother of
a patient whom you've treated for 24
months decides she wants a refund?
New Products
Poll
Product Profile: OrthoFi
Product Profile:
teleOrthodontic Platform
Ad Index
A division of Farran Media
real orthodontics for real orthodon
May 2019 * Vol. 12, Issue
tists
ent
Discusses how to speed treatm
l setup
by using a completely digita
p. 34
INTERNAL MARKETING
Orthotown editorial board member
tips
Dr. Ann Marie Gorczyca shares s
for turning patients into advocate
p. 38
MAY 2019 // orthotown.com
Lower crowding and a diminished jaw
line have brought this patient into
the office. She's already been to two
other practices; is the third time the
charm for treatment?
IN THIS ISSUE
4
34
Going Digital
Dr. Christian Kenworthy discusses
the benefits of having a fully digital
orthodontic office-including the
speed of bonding brackets.
Dr. Christian
Kenworthy
2
Adult Surgical Case
p. 42
ASSOCIATE CONTRACTS
Dr. Suzanne Gilman, a dentist
and an attorney, explains what
to watch for before signing
p. 44
COVER PHOTO: MICHAEL GALLACHER
We asked members of Orthotown to tell
us more about their favorite equipment:
digital scanners and model systems,
pan/ceph machines and CBCT, even
magnification and loupes. In this special
section, Townies explain more about what
made their picks their top choices.
38
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24
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Orthotown May 2019
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