Orthotown November 2019 - 34
office visit
You're a believer in keeping the profession
relevant. What do you see in the near future
for orthodontics as a profession?
There's a rising tide of fear and trepidation
from some in the orthodontic specialty surrounding the rapid emergence of direct-to-consumer
orthodontics. I have no doubt that orthodontic
treatment is best delivered by trained specialists,
and I believe that the orthodontic profession can
compete on several fronts.
First, it's incumbent upon each of us to drive
the message that our years of unique training and
experience make us the most qualified to deliver
orthodontic care. Second, we need to listen to
our patients and deliver flexible, sometimes
limited treatment options that address their
chief concerns in a safe and affordable fashion.
Along with this, it's most important that clear
aligner manufacturers partner with doctors and
offer more affordable appliances to address these
limited treatment options in a way that allows
the average orthodontist to deliver great care and
still make a fair profit.
At this point, I don't see a product on the
market that can allow us to compete with
direct-to-consumer systems on a level playing
field. Along with this, we need our state dental
societies to rapidly open up opportunities for
orthodontic auxiliaries to provide services such
as digital scanning with less doctor supervision.
On top of turning your office into primarily
a teen clear aligner practice, you've also let
your workflow evolve all around. Tell us what
your practice is like now, compared with
where you were when you started.
Digital workf lows allow for incredible
efficiency. Over the past 10 years, I've reduced
my days in the office from four and a half to
three, with fewer staff members while seeing a
30% increase in revenue. We have halved the
number of patient visits per day over the same
time period. These are truly incredible times. As
the great baseball general manager Billy Beane
once said, you must "adapt or die."
34
NOVEMBER 2019 // orthotown.com
http://www.orthotown.com
Orthotown November 2019
Table of Contents for the Digital Edition of Orthotown November 2019
Orthotown November 2019 - Cover1
Orthotown November 2019 - Cover2
Orthotown November 2019 - 1
Orthotown November 2019 - 2
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