Orthotown November 2019 - 36
office visit
One of the cool features your practice offers
is remote monitoring of clear aligner patients.
How does that work? It seems like something
that patients would love, but how does it affect
your bottom line?
These days, we are pushing the efficiency curve
even further by using Dental Monitoring, which is
an artificial intelligence application that allows us
to monitor our patients' treatment remotely using
their smartphones. Patients install an app on their
phone and are trained to use Dental Monitoring's
ScanBox to take a series of photos of their teeth
every week.
We monitor their progress on a cloud-based
dashboard and can communicate with them at
any time. While there is an additional cost for the
service, we still wind up increasing profitability with
far fewer office visits, which allows for decreased
staffing costs and less time spent physically in
the office. In addition, because patients are held
accountable for their aligner wear, we are completing
treatment faster with fewer refinements.
Cortlandt Manor is a relatively small town,
especially when you compare it to some of the
most densely populated areas in New York.
How's the competition among other
orthodontists and dentists who offer ortho
treatments? What's been your key to thriving?
There are many more orthodontists and GPs in
my area providing orthodontic services than in the
past, and these days many of the pediatric dentists
who used to refer to me now have orthodontists in
their practices. As a result, the pie is being sliced
up into smaller and smaller pieces.
To keep my practice thriving, I have tripled
my marketing budget over the past 10 years,
with a strong focus on SEO and social media
marketing. We have also strengthened our ties
to the community, giving generously to many
programs that support youth activities and
scholarships, as well as nonprofit organizations
that support patients and families suffering
from breast and ovarian cancer. These charitable
endeavors are a true win-win, because we can
36
NOVEMBER 2019 // orthotown.com
http://www.orthotown.com
Orthotown November 2019
Table of Contents for the Digital Edition of Orthotown November 2019
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