Orthotown October 2019 - 50
No beets: Another attempt at inspiring smiles through humor, this is one of the
most genuine stories we've published, and we were thrilled by the responses,
indicating relatability among our community and local businesses.
Space heater in summer: Tells the story of our office culture, includes
a popular team member our community relates to and describes a very
relatable scenario (men run hot, women run cold).
Candid video in puggle park: Shows a popular feature of the office that's an
integral part of our culture. (BTW, those are brown toys in there, nothing else!)
Ever notice how you'll be shopping
online for a certain product or
service, then the minute you return
to Facebook you're inundated
with posts and advertisements
for that exact product? That's the
algorithm at work! It knows you
want it and will continue to show
you this content as long as you
engage with it.
Have you noticed how a friend or follower will
comment on one of your posts, then a second
mutual friend comments, then a third? That's
the algorithm recognizing your "community"
and exposing this relevant content to all who
it believes to be a part of it. This, by the way,
is self-perpetuating, because the more you
engage with your "community," the stronger
Facebook assumes it to be.
50
OCTOBER 2019 // orthotown.com
1. The inventory of all available posts
at a given time.
2. Predictions on how users will react to
a given post, usually based on past behavior
with similar posts.
3. Signals that indicate what the post is.
These can further be divided into:
a. Passive signals: View time, story
type, time posted, etc.
b. Active signals: Likes, shares,
comments and other signals that
drive meaningful interactions such
as replies or more likes, comments
or shares.
4. A final score that combines the first
three factors.2
To apply your knowledge of the Facebook algorithm to your practice's benefit,
I suggest the following tips:
Time your posts. Everyone's audience
is different, but using Facebook's business
http://www.orthotown.com
Orthotown October 2019
Table of Contents for the Digital Edition of Orthotown October 2019
Orthotown October 2019 - Cover1
Orthotown October 2019 - Cover2
Orthotown October 2019 - 1
Orthotown October 2019 - 2
Orthotown October 2019 - 3
Orthotown October 2019 - 4
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Orthotown October 2019 - Cover3
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