Orthotown September 2019 - 59
Educators and board members
at Georgia School of Orthodontics
share their advice and suggestions
For many orthodontists, owning their own practice
was a longtime dream that was finally realized after
considerable planning, effort, sacrifice and patience.
The initial success is exciting and invigorating. But
as any astute entrepreneur understands, constant
cultivation leads to sustained success. That means,
of course, not resting on your laurels. Just as when
opening an orthodontic practice, proper foundation
and follow-through are essential elements of a
comprehensive plan to grow it.
"With the competition for orthodontic services
at an increasingly high level, what one practice does
to stand out above the rest can mean the difference
between success and failure," said Jessica Wynne,
Georgia School of Orthodontics (GSO) board
member and industry consultant. "Being mindful of
the opportunities to grow the practice and making
the best use of resources toward that objective are
fundamental ingredients to success."
Dr. Richard Maness, an associate professor at
GSO, maintained a private practice for 47 years,
expanded his thriving business to four locations in
Louisiana, and knows what it takes to grow and thrive
in a highly competitive industry.
"While there are myriad considerations-financial
and otherwise-to be mindful of, it takes planning,
persistence and patience to grow your practice.
Everything you implement, from investing in stateof-the-art technology to hiring the right people, needs
to focus on making your patient experience the best
it can be," said Maness.
Based on both Wynne's industry knowledge and
Maness' practice experiences, here are six top tips to
expanding your practice.
Dr. Richard Maness, GSO associate professor
Jessica Wynne, GSO board member and industry consultant
orthotown.com \\ SEPTEMBER 2019
59
http://www.orthotown.com
Orthotown September 2019
Table of Contents for the Digital Edition of Orthotown September 2019
Orthotown September 2019 - Intro
Orthotown September 2019 - Cover1
Orthotown September 2019 - Cover2
Orthotown September 2019 - 1
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Orthotown September 2019 - Cover3
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