Orthotown September 2019 - 60

Hire the right people
The people you hire are the most important drivers of your practice's
ultimate success. Your staff defines your culture, and your culture makes a first
impression and leaves a lasting impression on your patients. When hiring, keep
in mind that while skills matter, personality matters more. Negative energy
can cost you referrals and the ability to keep your best employees. Actively seek
good employees. Have a formal hiring plan in place and remain flexible. Someone
may be exceptionally intelligent, or have years more experience, but if the person
is a poor communicator, that will negatively affect your staff and your patients.
Look for irreplaceable attributes such as punctuality, courtesy, willingness and
genuine concern for others. Motivate the team with events, positive reinforcement
and praise for performance. Address poor performance immediately. Instill the
understanding that if staff members have a problem, they are encouraged to bring with
them a potential solution.

Build patient trust,
instill confidence

Learn more
about hiring the
right people-and
earn CE credit
Practice coach Sheri Kay's
one-hour online CE course
explains how to develop proven
approaches to attracting,
interviewing and hiring the talent
you want-and maximizing the
talents of your current team. To
watch the course and earn 1.5 CE
credits, go to orthotown.com/ce.

60

SEPTEMBER 2019 // orthotown.com

Professionalism is a cornerstone of any
orthodontic practice. It is necessary for the
long-term success of any business, but especially for
a patient-centered practice. Not only is it important to have a staff that is pleasant, reliable and
well-mannered, but it also must start with the
orthodontist. Professionalism embodies all
that an orthodontist should strive for. It's
about expertise, knowledge and experience,
certainly, but also confidence, trustworthiness
and overall demeanor. It's that professionalism
that grows the patients' trust and confidence and, as
a result, grows the practice.


https://www.orthotown.com/onlinece/details/829/hiring-and-developing-your-team-the-right-way http://www.orthotown.com

Orthotown September 2019

Table of Contents for the Digital Edition of Orthotown September 2019

Orthotown September 2019 - Intro
Orthotown September 2019 - Cover1
Orthotown September 2019 - Cover2
Orthotown September 2019 - 1
Orthotown September 2019 - 2
Orthotown September 2019 - 3
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Orthotown September 2019 - Cover3
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