Orthotown June 2020 - Cover3

Townie Choice Awards Public Notice
This notice is to provide the purpose, methodology and input required from
orthodontic professionals, orthodontic companies, and Orthotown (a division
of Farran Media) regarding the Townie Choice Awards.
Purpose of the Townie Choice Awards: To provide orthodontic professionals with
an impartial resource to assist them in their selection of orthodontic products,
equipment and services.
Fees to participate: None.
Methodology: Categories of the most common orthodontic products, equipment and services
are developed with the aid of multiple industry resources and the Orthotown online
community. For each category, dental and orthodontic manufacturers are given the
opportunity to submit up to three products of their choice. Orthotown does not
attempt to make any recommendations on inclusion or exclusion of any products,
equipment or services listed on the voting ballot. All entries are subject to review.
Companies shall not offer incentives to any existing or future Townie for voting
for a specific product; failure to comply will result in disqualification from ballot.
Voting process: Voting is done online. One ballot per licensed clinician.
Results: Results will be electronically tabulated and the winning entries for each
category will be published in the January/February 2021 issue of Orthotown
magazine. The results will be made available online at Orthotown.com after the
January/February issue is printed.
Responsibility of each party:
Orthodontic community:
* Vote! Share your experience with fellow professionals.
* Provide feedback as to the process of the awards to help
make this resource useful to dental professionals.
Orthodontic companies:
* Participate in the Townie Choice Survey. Enter your products on the ballot.
Steps to participate:
* Farran Media will send an email notice so products can be loaded in a secure ballot.
* Load your products into the online ballot May 6-31, 2020.
* Any questions, contact Leah Harris at leah@farranmedia.com or 480-325-7844.
Farran Media:
* Send the manufacturers an email invite to enter their products on the ballot.
* Offer a nonbiased platform to dental companies to participate in the survey.
* Provide a nonbiased platform to orthodontic
professionals to benefit from the survey.
* Offer all orthodontic companies an equal opportunity
to list their products, equipment and services.
* List product choices in alphabetical order.
* Announce winners with product images and descriptions in the
January/February 2021 issue of Orthotown magazine at no charge.
* Display the top Townie Choices in each category with voting details, including
number of total votes and votes per product, on Orthotown.com.
* Provide the Townie Choice Awards artwork/logo to winning
companies to use on their marketing materials at no charge.
* Will not rent, sell or otherwise make available orthodontic professionals'
names and their corresponding choices.

2020 Ortho Townie Choice Awards Schedule
July 8-Sept. 8: Townies vote for their preferred products online.
Late September: Farran Media notifies the 2020 Ortho TCA winners.
Nov. 13: Deadline for winning companies to submit product information and images.
January/February 2021: 2020 Ortho TCA winners revealed in Orthotown magazine.

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Orthotown June 2020

Table of Contents for the Digital Edition of Orthotown June 2020
