Orthotown March 2020 - 34
product profile
partner content
Sesame Communications
Premium web design
Increase practice visibility
Security and branding
Websites play a pivotal role in attracting new patients to a clinician's
practice. Sesame Communications designs and builds websites exclusively for
orthodontic practices, and with the company's help, orthodontists can ensure
their practice site turns visitors into new patients.
Secure Sockets Layer (SSL) certificates provide secure communications
between a practice's website and the patient's internet browser. They
ensure that sensitive information submitted to the practice website is
secure, developing a trusted and safe connection between orthodontists
and their patients. All Sesame websites include an SSL certificate.
Sesame's professional copywriting team creates unique, personalized content that illustrates the philosophy of patient care and supports
patient loyalty. The company provides an expansive, ready-to-use library
of content, so orthodontists can develop considerable name and brand
recognition for their practice.
Sesame's tap-to-text feature is designed to integrate with an orthodontist's Sesame website, allowing prospective and current patients to text
the practice directly from its website. Office staff, in turn, can respond to
patient texts within the Sesame dashboard, which helps reduce no-shows
and fill the holes in the schedule.
Virtual consultation and responsive design
Start the sales process before the first in-person visit occurs. With the
virtual consultation feature, prospective patients upload images of their
teeth and hit "submit." Those images and the patient's contact information
are sent to the orthodontist's practice, which allows the doctor to give a free
consultation utilizing a streamlined process that will instill trust and value in
the minds of prospective patients.
All Sesame websites are created with responsive design. All-in-one
responsive website design allows for seamless functionality on all devices,
including desktop computers, tablets and mobile phones. A cohesive design
enhances user experience, reinforces brand identity and strengthens engagement with prospective patients.
Live backgrounds
Websites often present the first opportunity to make a lasting impression
on a prospective patient. Live video backgrounds capture a visitor's attention,
boosting time on site and enticing them to interact with the rest of the content.
For more information, visit sesamecommunications.com. ■
34
MARCH 2020 // orthotown.com
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http://www.sesamecommunications.com
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Orthotown March 2020
Table of Contents for the Digital Edition of Orthotown March 2020
Orthotown March 2020 - Cover1
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