Orthotown November 2020 - 54
SETTING UP THE
NEGATIVE REVIEW
RESPONSE
Before responding, a handful of questions
should be addressed to determine who will
respond and when, and if the review in some
way violates the guidelines of the platform
on which it appears.
Determine who should respond.
Ideally, the response will be given from
an individual, rather than the practice as a
whole. Positioning a response from a person
makes the words feel more personable; in
turn, the reviewer and future readers of
the review will be more inclined to take
the response to heart than they would if a
blanket team response is given.
As for answering the "who" question, the
main stakeholder is the best option in most
cases. That often means the practice owner
should reply. Having the top individual at a
practice respond, even if that person is the
one being criticized, shows the concern is
being taken seriously and that real action
will occur as needed.
Response time matters.
Perception is everything when it comes to
response time. Answer too quickly, and the
response may be long on emotion and short
on strategic information. Take too long to
respond, and the reviewer and future review
readers may assume the concerns raised are
not a priority for the practice mentioned.
So, what is the right amount of time to
wait before submitting a response? A reply
timeline of between a few business days and
up to two weeks is ideal. By not responding
immediately, the initial emotions likely to be
present may have subsided, but responding
54
within that time frame still exhibits the aura
of taking the concern seriously.
Determine if the review violates
the platform's guidelines.
Before responding to a negative review,
one important question looms: Does it
contain any platform policy violations?
All digital platforms that allow reviews
have user guidelines that must be followed.
Any review that doesn't fall in line with a
given platform's rules runs the risk of being
removed from public view if it has already
been launched.
With the necessity to conform to platform rules in mind, the first step is to look
for possible policy violations in relation to
a review. Obvious potential violations on
most platforms include the use of obscene
or inappropriate language, being wildly off
topic, or in some way illegal in the country
of the review's origin.
Less obvious, though, is the protection
of privacy. If a person's full name is used in
a review, for example, that's often a policy
violation as well.
If the review is in violation of any of
a platform's official rules or policies, you
can request the removal or alteration of
the review. Assuming an actual violation
is present, the review will be removed or
altered so that it's no longer in violation
of the rules.
Regardless of the violation, patience will
be required. It can sometimes take weeks,
or even months, after a violation is flagged
until the review is actually removed from
public view.
NOVEMBER 2020 // orthotown.com
OT1120_Fitterer_Reviews_MM.indd 54
10/27/20 9:26 AM
http://www.orthotown.com
Orthotown November 2020
Table of Contents for the Digital Edition of Orthotown November 2020
Orthotown November 2020 - Cover1
Orthotown November 2020 - Cover2
Orthotown November 2020 - 1
Orthotown November 2020 - 2
Orthotown November 2020 - 3
Orthotown November 2020 - 4
Orthotown November 2020 - 5
Orthotown November 2020 - 6
Orthotown November 2020 - 7
Orthotown November 2020 - 8
Orthotown November 2020 - 9
Orthotown November 2020 - 10
Orthotown November 2020 - 11
Orthotown November 2020 - 12
Orthotown November 2020 - 13
Orthotown November 2020 - 14
Orthotown November 2020 - 15
Orthotown November 2020 - 16
Orthotown November 2020 - 17
Orthotown November 2020 - 18
Orthotown November 2020 - 19
Orthotown November 2020 - 20
Orthotown November 2020 - 21
Orthotown November 2020 - 22
Orthotown November 2020 - 23
Orthotown November 2020 - 24
Orthotown November 2020 - 25
Orthotown November 2020 - 26
Orthotown November 2020 - 27
Orthotown November 2020 - 28
Orthotown November 2020 - 29
Orthotown November 2020 - 30
Orthotown November 2020 - 31
Orthotown November 2020 - 32
Orthotown November 2020 - 33
Orthotown November 2020 - 34
Orthotown November 2020 - 35
Orthotown November 2020 - 36
Orthotown November 2020 - 37
Orthotown November 2020 - 38
Orthotown November 2020 - 39
Orthotown November 2020 - 40
Orthotown November 2020 - 41
Orthotown November 2020 - 42
Orthotown November 2020 - 43
Orthotown November 2020 - 44
Orthotown November 2020 - 45
Orthotown November 2020 - 46
Orthotown November 2020 - 47
Orthotown November 2020 - 48
Orthotown November 2020 - 49
Orthotown November 2020 - 50
Orthotown November 2020 - 51
Orthotown November 2020 - 52
Orthotown November 2020 - 53
Orthotown November 2020 - 54
Orthotown November 2020 - 55
Orthotown November 2020 - 56
Orthotown November 2020 - Cover3
Orthotown November 2020 - Cover4
https://www.nxtbook.com/farran/orthotown/orthotown-april-2024
https://www.nxtbook.com/farran/orthotown/orthotown-march-24
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2024
https://www.nxtbook.com/farran/orthotown/orthotown-december-2023
https://www.nxtbook.com/farran/orthotown/orthotown-november-2023
https://www.nxtbook.com/farran/orthotown/orthotown-october-2023
https://www.nxtbook.com/farran/orthotown/orthotown-september-2023
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2023
https://www.nxtbook.com/farran/orthotown/orthotown-june-2023
https://www.nxtbook.com/farran/orthotown/orthotown-may-2023
https://www.nxtbook.com/farran/orthotown/orthotown-april-2023
https://www.nxtbook.com/farran/orthotown/orthotown-march-2023
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2023
https://www.nxtbook.com/farran/orthotown/orthotown-december-2022
https://www.nxtbook.com/farran/orthotown/orthotown-november-2022
https://www.nxtbook.com/farran/orthotown/orthotown-october-2022
https://www.nxtbook.com/farran/orthotown/orthotown-september-2022
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2022
https://www.nxtbook.com/farran/orthotown/orthotown-june-2022
https://www.nxtbook.com/farran/orthotown/orthotown-may-2022
https://www.nxtbook.com/farran/orthotown/orthotown-april-2022
https://www.nxtbook.com/farran/orthotown/orthotown-march-2022
https://www.nxtbook.com/farran/orthotown/orthotown-january-february-2022
https://www.nxtbook.com/farran/orthotown/orthotown-december-2021
https://www.nxtbook.com/farran/orthotown/orthotown-november-2021
https://www.nxtbook.com/farran/orthotown/orthotown-october-2021
https://www.nxtbook.com/farran/orthotown/orthotown-september-2021
https://www.nxtbook.com/farran/orthotown/orthotown-july-august-2021
https://www.nxtbook.com/farran/orthotown/orthotown-june-2021
https://www.nxtbook.com/farran/orthotown/orthotown-april-2021
https://www.nxtbook.com/farran/orthotown/orthotown-march-2021
https://www.nxtbook.com/farran/orthotown/2021JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/December2020
https://www.nxtbook.com/farran/orthotown/2020November
https://www.nxtbook.com/farran/orthotown/2020October
https://www.nxtbook.com/farran/orthotown/2020September
https://www.nxtbook.com/farran/orthotown/2020JulyAugust
https://www.nxtbook.com/farran/orthotown/2020June
https://www.nxtbook.com/farran/orthotown/2020May
https://www.nxtbook.com/farran/orthotown/2020April
https://www.nxtbook.com/farran/orthotown/2020March
https://www.nxtbook.com/farran/orthotown/2020JanuaryFebruary
https://www.nxtbook.com/farran/orthotown/2019December
https://www.nxtbook.com/farran/orthotown/2019November
https://www.nxtbook.com/farran/orthotown/2019October
https://www.nxtbook.com/farran/orthotown/2019September
https://www.nxtbook.com/farran/orthotown/2019JulyAugust
https://www.nxtbook.com/farran/orthotown/2019June
https://www.nxtbook.com/farran/orthotown/2019May
https://www.nxtbook.com/farran/orthotown/2019April
https://www.nxtbook.com/farran/orthotown/2019March
https://www.nxtbook.com/farran/orthotown/2019JanFeb
https://www.nxtbook.com/farran/orthotown/2018December
https://www.nxtbook.com/farran/orthotown/2018November
https://www.nxtbook.com/farran/orthotown/2018October
https://www.nxtbook.com/farran/orthotown/2018September
https://www.nxtbook.com/farran/orthotown/2018August
https://www.nxtbook.com/farran/orthotown/2018June
https://www.nxtbook.com/farran/orthotown/2018May
https://www.nxtbook.com/farran/orthotown/2018April
https://www.nxtbook.com/farran/orthotown/2018March
https://www.nxtbook.com/farran/orthotown/2018February
https://www.nxtbook.com/farran/orthotown/2017December
https://www.nxtbook.com/farran/orthotown/2017November
https://www.nxtbook.com/farran/orthotown/2017October
https://www.nxtbook.com/farran/orthotown/2017September
https://www.nxtbook.com/farran/orthotown/August_2017
https://www.nxtbook.com/farran/orthotown/2017June
https://www.nxtbook.com/farran/orthotown/2017May
https://www.nxtbook.com/farran/orthotown/2017April
https://www.nxtbook.com/farran/orthotown/March2017
https://www.nxtbook.com/farran/orthotown/2017JanFeb
https://www.nxtbook.com/farran/orthotown/2016_December_Orthotown
https://www.nxtbook.com/farran/orthotown/2016November
https://www.nxtbook.com/farran/orthotown/2016October
https://www.nxtbook.com/farran/orthotown/2016september
https://www.nxtbook.com/farran/orthotown/2016august
https://www.nxtbook.com/farran/orthotown/2016june
https://www.nxtbook.com/farran/orthotown/2016may
https://www.nxtbook.com/farran/orthotown/2016april
https://www.nxtbook.com/farran/orthotown/2016march
https://www.nxtbook.com/farran/orthotown/2016february
https://www.nxtbook.com/farran/orthotown/2015december
https://www.nxtbook.com/farran/orthotown/2015november
https://www.nxtbook.com/farran/orthotown/2015october
https://www.nxtbook.com/farran/orthotown/2015september
https://www.nxtbook.com/farran/orthotown/2015august
https://www.nxtbook.com/farran/orthotown/2015june
https://www.nxtbook.com/farran/orthotown/2015may
https://www.nxtbook.com/farran/orthotown/2015april
https://www.nxtbook.com/farran/orthotown/2015march
https://www.nxtbook.com/farran/orthotown/2015february
https://www.nxtbook.com/farran/orthotown/2014december
https://www.nxtbook.com/farran/orthotown/2014november
https://www.nxtbook.com/farran/orthotown/2014october
https://www.nxtbook.com/farran/orthotown/2014september
https://www.nxtbook.com/farran/orthotown/2014august
https://www.nxtbook.com/farran/orthotown/2014june
https://www.nxtbook.com/farran/orthotown/2014may
https://www.nxtbook.com/farran/orthotown/2014april
https://www.nxtbook.com/farran/orthotown/march2014
https://www.nxtbook.com/farran/orthotown/2014february
https://www.nxtbook.com/farran/orthotown/2013december
https://www.nxtbook.com/farran/orthotown/2013november
https://www.nxtbook.com/farran/orthotown/2013october
https://www.nxtbook.com/farran/orthotown/2013september
https://www.nxtbook.com/farran/orthotown/2013august
https://www.nxtbook.com/farran/orthotown/2013june
https://www.nxtbook.com/farran/orthotown/2013may
https://www.nxtbook.com/farran/orthotown/2013april
https://www.nxtbook.com/farran/orthotown/2013march
https://www.nxtbook.com/farran/orthotown/2013janfeb
https://www.nxtbook.com/farran/orthotown/2012december
https://www.nxtbook.com/farran/orthotown/2012november
https://www.nxtbook.com/farran/orthotown/2012october
https://www.nxtbookmedia.com