by Casey Bull Casey Bull, the global director of content and community at The Invisible Orthodontist (TIO), drives TIO's efforts to provide member practices with marketing and business management expertise. Bull began her career in the orthodontic industry working for Dr. Alexander Waldman in Beverly Hills in 2014. While working for the practice, she developed a range of practice management processes encompassing tracking and reporting, management systems and templates, treatment plans, marketing programs and more. Going Virtual How to seamlessly integrate a virtual treatment coordinator into your practice 52 SEPTEMBER 2020 // orthotown.com OT0920_BullVTCs_AG.indd 52 8/26/20 1:48 PMhttp://www.orthotown.com