Orthotown January/February 2021 - 10

* Practice management consultant Leeann Peniche,
who highlighed the importance of virtual
consultations and maintaining a presence
with patients.
* The Invisible Orthodontist's Casey Bull, who
laid out the what, why and how of bringing a
virtual treatment coordinator into the office.
(Look for another article from her inside this
issue!)
* Architect HanH H. Tran, who showed us how
to ready the physical space of our practices
for the pandemic (and beyond).

Mechanics articles highlight the latest and upcoming
trends in clinic treatment as well as proven techniques
doctors could add to their toolboxes:
* Dr. Jon Rucker addressed Class II treatment
without expanders or extractions.
* Dr. Matthew Schofield showed us light-force
mechanics via lingual orthodontics.
* Dr. Neal Kravitz refreshed us on the ins
and outs of retention.
* Dr. Robert Gire highlighted the new age
of aesthetics.
* Dr. Christopher Cetta demonstrated a new
attachment, great for aligner therapy.
* Dr. Neil Warshawsky previewed accelerated
treatment concepts.
* Paul Gange Jr. showed us how to balance
aerosol reduction and bonding strength.
* Drs. Trevor Nichols and Stuart Frost
highlighted how TADS could be utilized.
* Dr. Chad Foster brought " outside-in "
dentofacial diagnosis into the conversation.
* Dr. Bill Dischinger paved a path to fewer
patient appointments.
* Drs. Tom Pitts and Duncan Brown gave us
insights on meeting patients' expectations.

Management articles were plenty, with many of
them in direct response to the pandemic, giving our
readers timely and practical insights to getting their
practices back on track:
* Practice management consultant Charlene White
laid out how doctors could take back their time.

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CPAs and certified value analysts Timothy
Lott and Mike Bark highlighted financial
lessons the pandemic taught us.
Tyler Entz discussed amplification techniques of
combining marketing efforts.
Dr. Tom Snyder described the pathways of
selling a practice.
Lease expert Jeff Howell shared key
considerations for negotiating a lease.
Consultant Dana Salisbury explained how
to cure your micromanaging ways.
Drs. Sophia Saeed and Edmund Khoo shared a
CE course that outlined new PPE standards.
Robert Brooks addressed PPP loans and what
they meant for a practice owner.

Office Visits are a regular feature as well, giving
readers the inside look into the facilities and features
of your colleagues' practices. From elaborate singlepractitioner abodes to multidoctor and specialist layouts,
we give you exclusive and original looks into the daily
practice lives of Townies.
Our monthly Townie Poll takes the pulse of members
and readers on a variety of topics, including HR and
staffing, early treatment, accelerated treatment, digital
imaging and practicing during the pandemic.
And last but not certainly not least, the Orthotown
message boards are available 24/7 and have been an
organized and nearly real-time solution for doctors who
needed help, wanted to share a case or just were hoping
to talk shop-whatever " shop " happened to be that day.
We don't know what 2021 will bring or how many
events won't make it to fruition, but take some solace
in knowing that Orthotown will continue to bring
you the kind of content you'd normally travel halfway
across the country to get.
And of course, a shout-out and thank-you to all
of the contributors and advertisers who made 2020
a virtual success-and a special thanks to Townies
who make Orthotown magazine and Orthotown.com
a resource for the profession.
If you missed any of the articles I mentioned, head
to orthotown.com/magazine and find this column in
the issue lineup. We'll hyperlink each and every one
of them for easy finding and sharing. ■

JANUARY/FEBRUARY 2021 // orthotown.com

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Orthotown January/February 2021

Table of Contents for the Digital Edition of Orthotown January/February 2021