Orthotown January/February 2021 - 55
Editor's note: During my initial phone conversation with this year's Townie Choice Awards cover
feature winner, Dr. Emily Howell, I asked to what degree her business had bounced back after the
COVID shutdown-whether fears about disinfection practices and aerosol contamination had slowed
patient visits.
As it turns out, Howell had smartly pivoted to virtual consultations for many patient visits,
including consultations with potential new patients. In fact, of her practice's 430 new-patient
consultations over the past year, 275 were done virtually.
" Doesn't that make it hard to build a connection with patients and their parents? " I asked. " This
is a high-dollar purchase for most families. " Howell said that actually, many parents appreciate the
high-tech option, which saves them from pulling kids out of school, driving to the practice and the
like, and as long as doctors communicate effectively with patients and parents each step of the way,
acceptance and compliance could be higher than before.
I asked her to chronicle how she and her team put this practice into action, and her story follows.
(To check out her Office Visit feature, turn to page 28.)
PHOTOGRAPHY: PATRICK HEAGNEY
orthotown.com \\ JANUARY/FEBRUARY 2021
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Orthotown January/February 2021
Table of Contents for the Digital Edition of Orthotown January/February 2021
Orthotown January/February 2021 - Intro
Orthotown January/February 2021 - Cover1
Orthotown January/February 2021 - Cover2
Orthotown January/February 2021 - 1
Orthotown January/February 2021 - 2
Orthotown January/February 2021 - 3
Orthotown January/February 2021 - 4
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Orthotown January/February 2021 - Cover3
Orthotown January/February 2021 - Cover4
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